Focus Area


Search Reset

80% of our customers are SMEs Skullcandy is one of them. See how this audio company is using cloud technology to fuel 200% growth year over year.* Read their story
White fluffy clouds in the sky

Customer Testimonial Spotlights

German Football Association
(Deutscher Fußball-Bund)

See how DFB is using digital and mobile technology to transform the fan experience, increase customer loyalty, and grow revenue.

Read the DFB story ›
Société de Transport de Montréal (STM)

Learn how STM is increasing customer satisfaction by providing tailored offers to its public transit riders in real time.

Read the STM story ›
Plum Organics

Find out how this organic food company streamlined its processes and improved planning by moving all of its data to the cloud.

Read the Plum Organics story ›
Browse Top Customer Stories From Your iPad

Access SAP customer stories from best-run businesses – anytime, anywhere – with the SAP Customer Journey mobile app for iPad.

Download the free app now ›

*All implementation results are for informational purposes only and the examples provided while based on actual SAP customers' experiences do not represent commitments or guarantees by SAP and/or its partners. Actual pricing, costs, and implementation results may vary, based on customer-specific requirements and needs. The only warranties for SAP products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.

1-20 of 127 Results   Next ›

Deutscher Fußball-Bund (DFB)

120 Minuten zittern und hoffen – dann war es soweit. Die DFB-Elf holte mit ihrem Sieg gegen Argentinien den vierten Stern. Ihr außergewöhnlicher Teamgeist machte die Spieler unter Bundestrainer Jogi Löw schon vorab zu Favoriten. Mit der Hilfe von SAP konnte sich der Trainerstab mit Daten zu jedem Gegner und zu jedem Spieler perfekt vorbereiten.

Read the customer story ›

Deutscher Fussball-Bund / German Football Association (DFB)

As a soccer fan, you don’t want to miss a great ticket offer for your favorite team’s next game. Instead of looking through different promotional emails from various ticket providers, imagine receiving an email on your mobile device from DFB, tailored to your specific preferences, allowing you access to the best possible seats to the next game—that you can purchase, anywhere, anytime.

Download the case study › Read the customer story ›

Surgutneftegas Open Joint Stock Company

Surgutneftegas, one of Russia’s largest oil and gas providers and a long-time SAP customer, is now taking advantage of the insights buried in 15 years’ worth of accumulated data and combining them with up-to-the-moment operational information using the SAP HANA platform.

Watch the video › Read the customer story ›

New York State Office of Emergency Management

NY-Alert communicates safety and emergency information to New York citizens’ mobile devices. New York now efficiently keeps citizens informed in real-time.

Download the case study › Read the customer story ›

Concho Resources

Operating primarily in the Permian Basin of Southeast New Mexico and West Texas, Concho Resources focuses on the acquisition, development, and exploration of oil and natural gas properties.

Download the case study › Read the customer story ›

Plum Organics

A young, fast-growing company—Plum Organics wanted to integrate all business information to one common platform, allowing staff to perform jobs more efficiently in executing business processes. More importantly, it would free up time to focus on their core mission: providing healthy organic, delicious meals and snacks for babies, toddlers, and kids.

Read the customer story ›

Brookshire Grocery Company

Texas-based, Brookshire Grocery Company (BGC) understands that when you step into a grocery store you expect everything to be in stock, fresh, priced right, and easy to find. Customer experience has been their main priority since 1928.

Download the case study › Read the customer story ›

Nashua Communications

Nashua Communications is a leading provider of converged enterprise network and communications solutions.

Watch the video › Read the customer story ›

Java Republic Roasting Company

Founded in 1999, Java Republic has expanded its hand-roasted coffee business across all of Ireland, setting industry standards for ethics along the way. But with this growth, inefficiencies cropped up, and Java needed a way to integrate operations, including production, service, asset management, dispatch, and finance.

Read the customer story ›

Golden Road Brewing Co

Golden Road Brewing has taken Los Angeles by storm, and is now investing for growth with SAP Business One to launch them from spreadsheets and manual reports, into the cloud. Customized cloud based system, OrchestratedBEER, builds transparency into data management, delivering a single version of data, and real-time answers to mission-critical questions.

Download the case study › Read the customer story ›

GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit) GmbH

The African Cashew Initiative (ACi) was created by the Bill & Melinda Gates Foundation and the German Federal Ministry for Economic Cooperation and Development, to help small farmers in developing countries take full advantage of their cashew production, and increase their income.

Read the customer story ›

Desmond TuTu HIV Foundation

While making strides as devoted activists in both treating and trying to obliterate HIV and Tuberculosis, the Desmond Tutu HIV Foundation needed help with better technology to manage business systems, and keep up with their recent organizational growth rate of 90%.

Watch the video › Read the customer story ›

Castle Importing, Inc.

When preparing family dinner, parents may wonder if their kids will like it. But, obviously for families—and Castle Importing—food safety is the first priority.

Read the customer story ›


A vibrant fashion company in Brazil, Alpargatas has been a leader in unique footwear, clothing and accessories for more than 100 years.

Download the case study › Read the customer story ›

Seoul National University Bundang Hospital (SNUBH)

The Seoul National University Bundang Hospital is South Korea’s national medical research hospital dedicated to the study and treatment of geriatric diseases. It is also a regional medical center that provides general and emergency care to nearby residents. When SNUBH opened in 2003, it was the first fully digital, paperless hospital in the Asia-Pacific region.

Watch the video › Read the customer story ›


eBay needed a faster, more efficient way to sift through their massive 50 petabytes of data to separate true market signals from noise, and to ensure accurate insight. They turned to SAP HANA software to help improve predictability and provide key intelligence to sellers.

Watch the video › Read the customer story ›

Indigo Books and Music Inc.

A lot has changed in the retail book industry since 1997, when Indigo Books & Music Inc. opened its first superstore. To get the speed and flexibility needed to support its evolving strategy and product mix, Indigo kicked off a major supply chain redesign project.

Watch the video › Read the customer story ›

TSG 1899 Hoffenheim

A member of the Federal Football League or “Bundesliga”, TSG 1899 Hoffenheim rose to Germany’s top football division in 2008-2009 after their first season. With great pride, TSG Hoffenheim has established a world-class youth center to provide life-changing football experiences for young players.

Watch the video › Read the customer story ›


For busy consumers with little time to shop, it’s vital to have easy access to the latest fashion trends for that special touch of glamour and luxury. The OrotonGroup recognizes this, and since 1938 has captured the hearts of millions of people across Australia, New Zealand, Singapore and Malaysia with a combination of great style, one-of-a-kind details, and warm, personal service.

Read the customer story ›

Brau Union Österreich AG

A trip to the local retailer can be a frustrating excursion when beer shelves are empty or the desired brand is not available. Brau Union Österreich AG turned to SAP’s Mobile Platform, to make sure stores always carry their beer brands, and are never out of stock.

Watch the video › Read the customer story ›
  • Tweet this Share on Facebook Share on LinkedIn Share on Google+ Email