Estafeta Mexicana: Customer Reference Video

Estafeta Mexicana is a courier company that offers express services throughout Mexico. The company was looking to become a one-stop service for its customers. See how Estafeta is using SAP solutions to transform its business, standardize processes, and gain greater visibility.

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    • Estafeta we are a courier company. We’ve been in business for almost 27 years in Mexico, and we say that we were the first ones to offer express services in Mexico and still today we are leaders in our field. We made a commitment to transform our company. So we wanted to go from an express or courier company to become an integrator so we can offer one-stop service to our customers. We were looking at what we need to make it happen very quickly. We realized that we need a new technological platform so we can seek our goals. One of our main goals was to be more customer-oriented, so basically we were looking for a CRM solution. We wanted to have an application that could help us have more visibility, more integration. I think those were the main goals. Before CRM, we had a lot of dark areas where we really didn’t know what was going on. So I think one of the biggest benefits of CRM was that we obtained this kind of visibility, so now we can follow up our pipeline and see what’s going on and see what we can do to help our people. Besides that, another thing that helped us a lot with SAP was that it was an application that has a lot of things already ready to use. Really the CRM initiative helped us a lot to align the company. Also now we have quick and easy access to information to do analyses, to obtain reports. Another benefit was that finally we have standardized processes on the sales area that it was where we concentrated on our first phase. We didn’t have them. We are distributed along geographically all the way Mexico, so it was a challenge to make all the people work with the same processes. CRM helped us a lot. One of our goals also was that we learned when we started the project that probably 40% of our sales reps times were – they were not doing sales activities. So in a conservative way we said, “Well, what about if we can return them 20% of their time?” So the mobile application was key for giving them a return on the time. And it was a good experience because we told all the sales reps, “Well, probably it sounds little, 20%, but imagine having every week an additional day? What other things could you do? How many customers can you reach or how many prospects can you analyze?”
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  • video Estafeta Mexicana: Customer Reference Video

Company Profile

  • NameEstafeta Mexicana S.A. de C.V
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