Televerde: Customer Reference Video

Televerde is a sales and marketing outsourcing company that creates demand-generation opportunities for its clients. Discover how the growing company is using SAP BusinessObjects to gain easy access to information, integrate data to optimize processes, and achieve clarity for itself and its clients.

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    • Televerde is a sales and marketing outsourcing company. We basically create demand-generation opportunities for our clients, and we touch the client throughout the client life cycle in a way in which the client asks us to. Because we're fast-paced, moving to the rhythm of our clients, we oftentimes deal with ad hoc opportunities as they come to us. So our data is disparate. We built our general ledger on one set of data. We built our order process on another. We have separate data coming out of our CRM. And as we began to really grow and become more mature, it was very important for us to see an integrated view of that data, especially as we wanted to drive insight into future opportunities for investment. Data is the cornerstone of our business. We make 40,000 calls a day and millions of calls every year into clients that our clients are interested in doing business with. In the past when we would do programs for our clients, the data was at the end of that process. We would design a program based on client needs, and we would not quite be sure how the data would perform. Today we have been moved into a consultative relationship with our clients, because we have the data at our fingertips. We can manipulate that data very, very quickly and in fact prioritize where that calling effort is going to take place. So demand gen opportunities are quicker in coming to our clients. The benefits of SAP BusinessObjects are several. First and foremost, it's the first opportunity for us to integrate our data across disparate silos. Of course, very, very important, especially since the predominant output of our work goes to our customers in reports. We produce an extranet with a client, and just-in-time is able to see all the opportunities we're creating for them. But they see it in a static format. All of the way we've been reporting to our clients has been in Excel formats with a SQL underlier. It took us five years to grow the SQL expertise in our organization. Once we brought SAP BusinessObjects into Televerde, in just under four months we have 15 people trained, and we'll begin to roll this opportunity out into the business leaders and the business owners in the fashion in which they can just-in-time deal with our clients. Clarity is really at the center of what we've been able to get from this opportunity. Having a tier-one software has propelled a small company to be able to meet the needs of our clients, who are the technology giants in the world, with a very, very sophisticated approach, a differentiator, and, of course, pinpointing clarity. As we pinpoint clarity, we're able to absolutely focus on what is the metric that the client wants us to move to, what are the clear ROIs that the client wants us to get to. And we ourselves internally have truth in what that data is telling us. So revenue is revenue, because it's defined and it's pinpointed and it comes up in our KPIs with one set of practice and standards. Return on revenue is a clear formula now, and all of the data is driven to that formula with truth and clarity. So when we look at our KPIs, we actually see our business crystal-clear today.
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Company Profile

  • NameTeleverde
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