Ericsson: Customer Testimonial Video

Ericsson is a leading provider of mobile and broadband Internet communications. Find out how this telecommunications innovator is using SAP NetWeaver Master Data Management to improve the consistency of master data and rapidly deploy and modify composite applications.

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    • Ericsson is one of the world leaders in the manufacture of telecommunications infrastructure equipment and mobile handsets. We employ 56,000 people spread across the whole world. We have 180 different operating companies around the world. I think, obviously, Ericsson is a high-tech business. We're mainly into the production of software. Therefore, we have to be very fast on our feet, which means that the applications we build need to be capable of being fairly rapidly changed. We see service-oriented architecture as being a valuable aid in terms of being able to get applications and changes to applications out into operation that much quicker. To that extent, we see Master Data Management being an essential component to actually making that happen. If you're going to build composite applications and release them, you need to be fairly clear how you're managing master data between the different elements that go into that composite application. We see MDM as being a fairly key component in that. And from what we've heard, SAP views it also as a central component in its overall design for the service-oriented architecture that is NetWeaver. I think like most large corporations we have a significant challenge with managing master data within our company. A few years ago we did a survey of internal supply chain between the different operating companies and saw then that something like about 40% of our orders got stuck at some point due to master data inconsistencies. We've done a significant amount of cleanup work on that, of course, to get around those sorts of issues. I think it highlighted the need for a real focus on increasing the consistency of our master data in order to [maximize our] effectiveness in how we actually run our business The global master data group that's been built has a very significant role to play within our corporation in terms of increasing our effectiveness. How we came into MDM is we definitely saw a need to assist them in giving them a tool that would actually help them to become, themselves, more effective in managing the significant amount of master data that we have. What we're trying to actually achieve with the pilot is to get a consolidation of the master data at the supplier level into our business information system so that we can actually do a more accurate portrayal of how we're actually spending our money across the different suppliers that we have within Ericsson. And to do that we need, obviously, consistent master data so that we actually can compare apples with apples, not apples with pears. We are heavily committed to SAP. Our landscape is geared around the use of SAP components to a large extent, even though we have a significant number of non-SAP systems, which we also have to accommodate. I think architecture-wise we're quite committed to the whole NetWeaver concept. And to have a component that would actually be compatible, both now and in the future, with our drive toward using more of a service-orientated-based solution based around NetWeaver was actually quite important to us. I think also we had some analyses of the actual solution itself before we made the decision to go with it. I think both ourselves and our global master data group were fairly convinced that this was actually a very professional tool that would actually assist them in doing their work. And I have to say our experiences have borne that out.
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Company Profile

  • NameEricsson
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