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revenue increase in 2012 supported by SAP
Under Armour (UA), innovative maker of performance athletic clothing is the leader of the performance apparel industry. Keeping up with the demand for its products meant extreme growth for the UA team. Partnering with SAP and SuccessFactors provided the infrastructure it needed to manage the expanding organization.
Baltimore, Maryland, USA
US$1.5 billion (2011)
Consumer Products, Retail
Under Armour founder and CEO Kevin Plank, was a special teams captain on the University of Maryland football team. Plank noticed that the cotton T-shirts he wore underneath his pads were always soaked and heavy with sweat. This simple realization and the desire to solve the problem soon launched the performance apparel industry.
Lightening in a bottle
Under Armour is a leading developer, marketer and distributor of branded performance apparel, footwear, and accessories. Found in retail stores worldwide, the brand’s moisture-wicking fabrications are engineered in many different designs and styles for wear in nearly every climate.
Opportunities for the brand have never been greater, and sustaining momentum in Footwear and Women’s wear will be a priority. Under Armour is also elevating its position on the global stage with sponsorships like Tottenham Hotspur Football Club of the Barclays Premier League.
Enabling rapid growth of a booming business.
Constantly innovating, Under Armour reinvents itself and becomes a different company every six months. Only a scalable IT solution could support this rapid change, and Under Armour found it in the SAP.
Under Armour embraced SAP and SuccessFactors from day one and attributes its business success in part to their trusting, collaborative relationship. Most recently UA rolled out SuccessFactors Recruiting, which included the career portal, electronic onboarding and background/drug testing as well as Learning Management that is integrated with Performance.
Thanks to the expertise at SAP and SuccessFactors and the unsurpassed technology, UA can put the right people on the right tasks, unlocking the full potential of the individual and the organization. Under Armour has embraced its rapid growth and has the tools it needs to support its team members.
Meeting high performance goals on and off the field
With SAP and SuccessFactors, Under Armour now drives a high performance workforce with 97% of company goals in the system. And team members are supported by courses assigned from the Learning Management System based on goals and competencies in performance management.
In the competitive game of attracting, engaging and selecting top talent Under Armour is winning with increased top candidate engagement, career portal traffic and the ability to advertise jobs via social media.
Under Armour has changed its talent acquisition strategy with the help of analytics from its SAP Recruiting application. The organization is now able to target and tailor its recruiting/marketing budget based on the information gathered from the requisition and onboarding process.
The immediate game plan is to focus on metrics to assist in identifying high potential employees for succession planning and fine tune the learning and development process redesign.
In the long term, the game plan is to keep reinventing Under Armour with help of SAP and SuccessFactors.