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Customer Snapshot

How to Help a
Food Giant’s Export
Business Grow



of North American households, to pantries all over the world...



Following the spin-off of their international business, the Kraft export business team was given the charge to at least triple their growth, which meant evolving far beyond spreadsheet-based systems, yes, but more importantly coming up with modern processes that worked for them, their distributors, and their customers.


“SAP didn’t try to sell us a technology. It was really around taking us on the journey…it’s about process…it’s about people…”

- Anthony Marshall, Sr. Systems Project Manager, Kraft Food

Through in-person collaboration that started around a table with blank sheets of paper, the Kraft export business team partnered with their IT team, and engaged with SAP Services to hold a Design Thinking Workshop to custom design their new export processes.


The result was a unique SAP mobile solution extending functionality of the SAP Business Suite to support Kraft’s export pricing and order entry applications, promising an improved customer experience, from ordering to faster communications. Today the new mobile pricing and ordering solution is being rolled out to the Caribbean and Latin American markets to much anticipation and rave reviews!


Kraft Foods Group, Inc.


Northfield, Illinois, USA

Customer Website



US$18.7 billion

Number of Employees


Implementation Partners

SAP Services

Line of Business

Sales, Information Technology


Food, Consumer Products


Kraft Foods: You know you’ve always loved it
and always will


  • 1895Charles William (C.W.) Post made his first batch of Postum cereal beverage in a little white barn in Battle Creek, Michigan, USA. With that step he entered the new retail cereal industry.
  • 1929Company changed name to General Foods Corporation.
  • 1949Gross sales of General Foods passed the half-billion dollar mark for the first time in company history.
  • 1956General Foods products were being sold in 71 countries.
  • 1989 Philip Morris Companies, Inc. merged General Foods Corporation with their new subsidiary, Kraft, Inc. to form Kraft General Foods, Inc. making them the largest U.S. food company.
  • 1995 Kraft reorganized into one operating company and changed name to Kraft Food, Inc.
  • 2003Phillip Morris, parent company of Kraft, changed name to Altria.
  • 2007Kraft Foods became fully independent of Altria.
  • 2012Kraft Foods split into two companies – Mondalez International (Global Snacks) and Kraft Foods Group, Inc.

Business Model

Spirit of a startup, soul of a powerhouse

Kraft Foods Group is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than US$18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals, and grocery categories.

Success Strategy

Ingredients for success

What sets Kraft apart from the competition?

  •  Their people are their competitive edge
  •  Executing with excellence
  •  Turbocharging their iconic brands
  •  Redefining efficiency

Journey Ahead

The next course: Applying design thinking
throughout Kraft

Kraft Foods is looking forward to more collaborative SAP Design Thinking workshops that will leverage this new process technology platform in company areas—and they are currently in the midst of developing new functionalities for the mobile solution, that will soon roll out to the entire export sales team.

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