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Customer Snapshot

Managing Beer Velocity in the Cloud

18,000

barrels and counting.

 

Golden Road Brewing has taken Los Angeles by storm, and is now investing for growth with SAP Business One to launch them from spreadsheets and manual reports, into the cloud. Customized cloud based system, OrchestratedBEER, builds transparency into data management, delivering a single version of data, and real-time answers to mission-critical questions.

 

Company

Golden Road Brewing Co

Headquarters

Los Angeles, California

Customer Website

www.goldenroad.la

Number of Employees

~50

Implementation Partners

Orchestra

Line of Business

Sustainability, Supply Chain

Industry

Consumer Products

Featured Products

SAP Business One

History

Stratospheric growth in less than five years

                        

  • 2008Meg Gill began working in the beer industry for Oskar Blues Brewery in Lyons, CO.
  • 2011Golden Road Brewing founded by Tony Yanow and Meg Gill.
  • 2011Golden Road chooses to deliver “an honest pint” in 16-ounce cans.
  • 2012Golden Road landed a distribution deal with Whole Foods® Markets.

Business Model

Start local and expand

Golden Road sells their product to local beer distributors and stores. Golden Road also has a brewery-pub in Glendale which provides a wide variety of food and beer to its customers. This two pronged strategy addresses the needs of both thirsty and hungry customers.

Success Strategy

A high bar demands a strong leap

Golden Road expects to produce 18,000 barrels of beer in 2013, which might be the most volume of any start-up craft brewery in the second year of business. Technology plays a critical role in their success, as they strive to become a 60,000 barrel-a-year brewery. SAP Business One, the backbone of OrchestratedBEER provides Golden Road with the visibility into inventory, production schedules, and raw materials to insure the brewery can meet the anticipated demand.

The Challenge

Hampered by yesterday’s technology

Golden Road had not set up a data management system, and was running the business on disparate spreadsheets. This resulted in lost productivity and a serious lack of access to business data. Company leaders recognized that they needed state-of-the-art systems operating in the cloud to enable Golden Road to access pertinent information anytime, anyplace, and on any device.

Enter SAP

A brewing veteran points the way

Golden Road’s goal was to become a sustainable craft beer business. The company hired Paul Burgis, a veteran of Anheuser Busch, to run its operations. Paul knew the value of SAP through his previous experience, and introduced Golden Road to OrchestratedBEER, a system built on SAP Business One. It turned out to be the right solution.

 

The SAP Experience

Speedy and priced right

OrchestratedBEER for the cloud was the economical solution for Golden Road with a five week implementation timeline, virtual training, and support.

 

Running Better

A solid step forward

The cloud solution from SAP enabled Golden Road to make the investment needed in an ERP system without breaking the bank—and gives management mobile access to key brewery information anytime—fulfilling a critical need.

Benefits

Tangible benefits that matter

Golden Road now uses OrchestratedBeer to map every process. The system can tell brewers what raw materials they need to buy, how much they need to buy, and when to buy them. The result is lower costs, effective inventory management, and more accurate business forecasts. Golden Road now delivers fresher beer, which brings with it increased revenue, lower costs, and happier customers.

Today

High bar? cleared!

SAP and OrchestratedBEER have given Golden Road Brewing the power to become the leading craft brewer in the Los Angeles market. The company is becoming a model of a sustainable brewery because all the critical operating information is only a few mouse clicks away.

Journey Ahead

The cloud makes the sky the limit

Golden Road now uses OrchestratedBeer to map every process. The system can tell brewers what raw materials they need to buy, how much they need to buy, and when to buy them. The result is lower costs, effective inventory management, and more accurate business forecasts. Golden Road now delivers fresher beer, which brings with it increased revenue, lower costs, and happier customers.

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