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Customer Snapshot

Sustainably Improving People's Quality of Life

150 years:

Science For A Better Life



As one of the world’s largest manufacturers of high-tech materials, Bayer MaterialScience’s innovative products and solutions are used in many key industrial sectors and help bring sustainable improvements to the quality of life. With a global presence, they needed a better, and more standardized way to focus on their customers.


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Better information leads to better decisions


Bayer MaterialScience


Leverkusen, Germany


€11 billion (2011)

Number of Employees


Implementation Partners


Line of Business

Sales, Sustainability, Information Technology



Featured Products

SAP CRM powered by SAP HANA


Science for a better life


  • 1906Bayer chemists started synthesizing rubber.
  • 1953 Bayer Chemist Hermann Schnell discovered polycarbonate.
  • 1957Bayer joined Deutsche BP to found Erdölchemie GmbH, successfully entering the petrochemical sector.
  • 1967At the plastics fair in Düsseldorf, Germany, Bayer presented the K67, the world’s first car made almost entirely from plastics.
  • 2001The Bayer Integrated Site Shanghai was built on a former rice field.
  • 2004 Bayer MaterialScience AG became an independent subgroup.
  • 2010The company invested another one billion euros to expand their Shanghai facilities, more than doubling production capacity.

Business Model

Living in the material world

Bayer MaterialScience is the global leader in polyurethanes, developing and producing components for rigid and flexible foams and solid materials. Products range from mattresses to ski boots to insulating materials. They’re also a leader in polycarbonates, and in supplying materials for coatings, adhesives, and specialties.

Success Strategy

Emerging leadership

To secure high profitability and increase the company’s value in the long run, Bayer MaterialScience seeks to develop additional growth opportunities in emerging economies, especially Asia. Bayer MaterialScience wants to be recognized as the industry leader worldwide and further extend their strong position in individual market sectors.



The Challenge

Needed: Better reporting

With growth and success, Bayer MaterialScience started facing challenges with their technology, especially on the reporting side. They wanted to create a better user experience by providing faster access to information, real-time reporting, and analytics – while reducing IT operating costs.

Enter SAP

Knowing customers means helping customers

Bayer MaterialScience transformed their business model with previous SAP projects, so when they had the opportunity to do a proof-of-concept for SAP CRM powered by SAP HANA, they immediately agreed. SAP CRM is a key component, especially in sales and marketing. It’s the single source of truth that contains all the information about their customers.

The SAP Experience

Agility and visibility

When Bayer MaterialScience implemented the SAP CRM powered by SAP HANA proof-of-concept, they realized immediate benefits from the speed of SAP HANA. They also recognized real-time reporting capabilities, helping users retrieve critical information online. With standardized business processes, they’ve created more agility and visibility within their organization.

Better Business

Faster access. More data. Better results.

With SAP HANA, Bayer MaterialScience’s newly achieved speed lowers running costs and improves operational efficiencies. With everything running in unison, ease-of-use for internal and external users has improved. Bayer MaterialScience believes having their whole business suite on SAP HANA will provide them a significant advantage.


Saving time and money

By giving users up to 10 times faster access to information, analytics, and reporting, Bayer MaterialScience reduced IT operating costs – with a cost efficiency improvement up to 20%. Extending the scope of the business suite brings more innovations to the business and allows them to leverage new applications powered by SAP HANA.

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A win-win for business and for IT

Run Simple

Do it now

Bayer MaterialScience hopes to innovate the way products are developed by leveraging new data that’ll help them focus more on the individual than on generic markets. Based on the positive results out of the SAP CRM powered by SAP HANA proof-of-concept, they want to move fast with the overall implementation of SAP CRM powered by SAP HANA.

Journey Ahead

Next step: The whole thing

After moving to SAP CRM powered by SAP HANA, the next logical step for Bayer MaterialScience will be to move their whole SAP Business Suite to SAP HANA as well. They expect to continue building a better user experience by providing their users with real-time information – while still reducing overall IT operating costs.


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Focus on individual requirements

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