- May 24, 2013SAP to Accelerate Innovation for Cloud and SAP HANA Through One Unified Development Organization ›
- May 23, 2013VMware and SAP Collaborate to Deliver SAP® Solutions as a Service on VMware Cloud Infrastructure ›
- May 23, 2013SAP Runs Faster in 2013 BrandZ Ranking of Most Valuable Global Brands ›
- May 21, 2013EMPEA Launches New Tool Using Analytic Solutions from SAP to Help Guide Responsible Investment in Emerging Economies ›
- May 22, 2013SAP Commits to Driving Skills Development and Job Creation in Africa ›
- May 21, 2013SAP to Help Unlock the Value of Consumer Data Residing in Mobile Networks With New Cloud Offering Powered by SAP HANA® ›
- May 21, 2013New Guide from SAP Helps Enterprises Navigate the Mobile Commerce Opportunity to Engage Customers and Build Loyalty in Developed and Emerging Markets ›
- May 21, 2013SAP to Work With Specialisterne to Employ People With Autism ›
- May 16, 2013HP and SAP Advance SAP HANA through Joint Innovation ›
- May 16, 2013SAP Energizes Its Ecosystem With the Power of SAP HANA®, Driving Growth Opportunities and Accelerating Innovation for Customers ›
Explore Customer Stories
More than 100,000 customers of all sizes and in all industries are transforming their businesses with SAP solutions. To see how SAP is helping companies like yours run better, watch the best-run stories showcased here. Explore how other customers are generating more value with SAP products and services.
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Customer Relationship Management
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OCME›
Find out how this Italian manufacturer of packaging systems uses the SAP Customer Relationship Management (SAP CRM) rapid-deployment solution to its subsidiary in China. OCME is using the software to improve transparency in the sales pipeline, gaining a clear view of market demand, and promoting productive relationships with customers.
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ENN Group›
Read how one of China’s largest clean energy operators and a globally respected green energy company introduced SAP software to gear up its IT landscape. By engaging SAP Enterprise Support, it is reaping the benefits of optimized performance, improved business processes, and increased IT efficiency.
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Premier Foods ›
Find out how to make the most of trade promotions that are vital to your business. Learn how the United Kingdom’s largest food producer uses the SAP Trade Promotion Management application to support all steps in the trade promotion process, from initial planning to final settlement, and increase returns quickly for rapid ROI.
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Total Petrochemicals›
See how SAP MaxAttention helps Brussels, Belgium-based Total Petrochemicals and its IT team deliver – at a low total cost of ownership – the business applications, user experience, and incisive reporting the global firm needs to stay competitive.
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Yaskawa International: Customer Testimonial Video›
Hear how Yaskawa can better serve its customer base and understand its customer lifecycle using the SAP Customer Relationship Management (SAP CRM) application. The company has also experienced upward trend of customer satisfaction since it has implemented SAP CRM.
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Lenovo: Customer Testimonial Video ›
Listen to how Lenovo uses SAP CRM today and plans to use SAP HANA to process 1.8 million contract records with multiple attributes in less than a second, simplifying IT and reducing TCO.
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Nu Skin›
Learn how this Utah-based supplier of personal care products implemented SAP Customer Relationship Management – and improved customer experience while saving significant cost and effort in internal IT resources.
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Asian Paints›
Asian Paints is India’s largest paint company. Watch how it makes data and information easily available to 1700 sales people in the field via the Sybase Unwired Platform.
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SAP›
Read how this global software services provider deployed SAP IT Service Management to turbocharge its highly specialized issue resolution processes without altering the rapid pace of global support for its 2,000-plus users.
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Fraport: Customer Testimonial Video›
When Fraport needed a system that was flexible and scalable – one that enabled it to make structure updates on its own – the company chose SAP BusinessObjects software. Watch how SAP software has helped Fraport gain better control over database and IT security, and how it increased quality control.
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Taminco›
Take a look at how Taminco, a top producer of alkylamines and derivatives, worked with SAP and partner Delaware Consulting to create a mobile app for its sales force. The app is so easy to use that even nontechnical people have embraced it, and now are willing to perform important administrative tasks in the field.
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McAfee›
Find out how McAfee succeeded in upgrading its SAP ERP and SAP CRM applications to support business innovation and growth – a complex, business-critical project – with support from the SAP Global Delivery group. Objectives were met on time with minimum downtime, and, using offshore resources, SAP controlled costs.
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KUKA Roboter›
See how this German manufacturer of robitics parts gained an overview of complex configurations by deploying SAP CRM. The software helped it understand global markets better, spot new sales opportunities faster, and enhance its business performance.
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Pacific Coast Feather: Customer Testimonial Video›
Hear how Pacific Coast Feather increased sales volumes using the SAP CRM E-Commerce application. The company created more agile online marketing campaigns targeting specific customers and segments, generated higher online sales, and reduced reliance on IT.
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Evonik Industries ›
Learn how this leading chemicals company upgraded to the latest release of the SAP Customer Relationship Management application to gain a full customer view, cut operating costs by half, and reduce maintenance costs by more than 30%.
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Fonterra: Customer Testimonial Video›
View how Fonterra chose SAP Global Trade Services to increase productivity and to reduce risk. Fonterra wanted to find more efficient ways of delivering documentation to customers in a timelier, accurate, and sustainable manner and to manage their complex transactions -- exporting to more than 120 different countries.
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Bank für Sozialwirtschaft›
Learn how this German credit institution gained a comprehensive view of its customers, clearly defined processing stages, and introduced efficient sales management by integrating SAP Customer Relationship Management into its existing software landscape.
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Sauer Danfoss: Customer Testimonial Video›
Learn how, with the use of SAP SCM, Sauer Danfoss was able to present requirements to suppliers – and give suppliers more visibility into the company with real-time interaction. With SAP software, Sauer Danfoss can react faster to customer orders and quickly communicate to the supply network.
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Thomas Tighe: Customer Testimonial Video ›
Listen to how Thomas Tighe's personal commitment and dedication to giving back to the community were forged at a very young age and has continued throughout his life. Now as the President and CEO of Direct Relief International, created to help those in need, he relies on SAP solutions to help him and his company run better.
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proseed: Customer Testimonial Video›
Hear how proseed's sales and marketing teams collaborate more effeciently and manage accounts effectively to work smarter, sell better, and win more with SAP Sales OnDemand.
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SourceGas›
SourceGas aims for exceptional customer service. That’s why it brought an outsourced call center in-house and why it used SAP Customer Relationship Management and SAP Business Communications Management to cut call handling times in half.
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OTE Group›
Learn how this automotive distributor in Oman engaged the expertise of SAP Enterprise Support services consultants to ensure its continuing commitment to first-rate customer service. The SAP team worked closely with members of the group's IT team to optimize and continually improve its SAP solution landscape.
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T-Systems›
T-Systems is a major German information and communications technology provider. Find out how it swapped its established customer relationship management (CRM) software – with a 3,500-user base and wide range of functions – for SAP CRM with fewer interfaces and less maintenance – seeing operating costs fall by 15%.
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RS Components›
RS Components is the world's largest distributor of electric, electronic, and mechanical products for research and development and maintenance. Learn how it serves 1.6 million customers worldwide with same-day shipping thanks to SAP ERP, SAP CRM, SAP NetWeaver BW, and SAP NetWeaver BPM.
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Pioneer Foods: Customer Testimonial Video›
Learn how SAP BusinessObjects GRC solutions, Solution Manager, and CRM IT services helped Pioneer Foods stay more innovative, enabling business process monitoring so that the company could be more aware of where it really needed to spend its time and effort.
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Gycom: CustomerTestimonial Video›
Watch this video to learn how Gycom, a distributor of electrical components, quickly implemented SAP Business All-in-One, SAP BusinessObjects Business Intelligence, and SAP Customer Relationship Management (SAP CRM) software.
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Lock & Lock›
Learn how this South Korean chemicals and plastics company improved operational efficiency and applied industry best practices with the SAP Business All-in-One solution. With access to real-time stock inventory and management reporting, the company is now preparing to diversify and expand operations into new markets.
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alfanar electric›
Read how this leader in the Saudi electrical market uses the SAP Customer Relationship Management rapid-deployment solution to support opportunity and pipeline management. It’s now easier for the firm to accurately plan and forecast revenue, deliver projects more quickly with higher quality, and measure profitability.
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OTE Group›
The OTE Group is a leading automobile distributor and dealer. Learn how it gained complete visibility into its customer interactions from first point of contact to after-market service by implementing SAP Customer Relationship Management, enabling the firm to integrate sales and service with financial information.
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Cardinal Health›
See how Cardinal Health uses the customer interaction center functionality within SAP Customer Relationship Management to support a “case management” approach to customer service, where episodes are never treated in isolation but as comprehensive interactions.
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Asian Paints and Bloomberg: Customer Testimonial Video›
In this one-on-one interview with Bloomberg, hear Manish Choksi, CIO, offer his thoughts about leadership and how Asian Paints prepares for growth in its market. Learn about the company's best practices for focusing on and understanding its consumers' needs.
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Bayer Material Science: Customer Testimonial Video›
Learn how Bayer Material Science is using SAP CRM to fully standardize and optimize business processes. With a single SAP system that supports the organization, the company has full transparency over its end-to-end supply chain.
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Titanium Metals: Customer Testimonial Video›
View how Titanium Metals chose SAP BusinessObjects software to help unify its global set of KPIs. It's favorite result? The dashboard that changed the way the company manage orders.
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Oman Trading Establishment›
See how this successful group that operates in the Sultanate of Oman set about sharpening and enhancing its processes for monitoring its mission-critical IT processes. The group engaged the services of SAP Enterprise Support, which helped it set up innovative monitoring and alert processes to secure system uptime.
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Valpak: Customer Testimonial Video›
Hear how Valpak is now able to predict and view pipeline information and provide accurate data of real time forecast revenues with senior executives with their implementation of SAP CRM. Valpak users love the ease of use and functionality of the system, too.
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KMD ›
Find out how SAP software is helping this Danish consulting firm develop and provide solutions for its customers – municipal governments in Denmark and other Nordic countires – that automate and centralize their tender and purchase processes, decrease their procurement costs, and increase employee productivity.
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PespiCo: Customer Testimonial Video›
Learn how SAP enables PepsiCo to meet their sustained vision through SAP CRM TPM. PepsiCO can now improve accuracy with managing their cash settlements and improve service levels and how they are managing equipment and improving revenue streams out of equipment service management.
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Optima Packaging Group›
Learn how this fast-growing German packaging manufacturer achieved stable IT operations while providing its customers with fast, competent support by integrating SAP IT Service Management with SAP Customer Relationship Management.
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Omnicell: Customer Testimonial Video›
Omnicell provides hospitals with the finest healthcare solutions. Watch how its medical management products help clinicians save lives by always providing the appropriate levels of medication – with help from its SAP CRM deployment and Duet Enterprise software.
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SAP AG›
This global German provider of business software depends on a global partner ecosystem to enhance its software and service offerings. Find out how it implemented functionality for partner channel management in SAP CRM and standardized and harmonized the portfolio for its over 12,000 partners.
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