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Customer Snapshot

Never Stay Satisfied with the Status Quo

911
turns  50

and early every child

in the world knows this

iconic sportscar

 

The Porsche name is synonymous with technical perfection and elegant design. So it’s no surprise that Porsche would demand the same type of perfection from its logistics processes in its Leipzig plant. The goal: make the fastest, most precise, modern manufacturing facilities worldwide.

 

This means eliminating all stock, resulting in a perfectly coordinated process chain from delivery all the way through to the finished car. To make it happen, Porsche turned to SAP.


Company

Dr. Ing. h.c. F. Porsche AG

Headquarters

Stuttgart, Germany

Customer Website

www.porsche.com/

Revenue

€13,865 million

Number of Employees

17,502

Implementation Partners

---

Line of Business

Information Technology, Supply Chain

Industry

Automotive

Featured Products

SAP Advanced Planning & Optimization, SAP Supply Chain Management

History

Time sure flies when you’re a Porsche

           

  • 1948The company hand-built the first 52 cars in a small garage in Gmund, Austria.
  • 1950Porsche leased space in the Reutter body factory, building bodies for the 356 and produced 369 cars for the year. In New York, importer Max Hoffman places the first North American order for Porsches.
  • 1951 Ferdinand Porsche died. Horsepower for the 356 jumped to 60.
  • 1953 550 Spyder road/race model was a "giant killer" among larger, more powerful cars from Ferrari, Jaguar, Maserati and Aston-Martin.
  • 1964911 production began and the new model was an instant hit. US price: $5,500.
  • 1969Production passed the 14,000 mark. Porsche enlarged the Zuffenhausen factory with a new multistory assembly operation.
  • 1975Porsche introduced 911 Turbo supercar in North America as a 1976 model, combining exotic car performance with luxury and everyday usability.
  • 1981924 model joined by 924 Turbo. The 924 became Porsche’s most popular model and also a successful racecar.
  • 1984Porsche AG goes public, with the Porsche and Piech families holding 875,000 shares of stock and 875,000 preferred shares listed for investors.
  • 1986Porsche 944 was first car sold in the USA with both driver’s side and passenger airbags as standard equipment.
  • 1996 One-millionth Porsche built in July. The 911 Turbo featured the all-wheel drive system from the 911 Carrera 4, dual turbochargers and intercoolers and 400 hp.
  • 1997Boxster introduced with mid-mounted 201 hp, 2.5 liter engine. Porsche quickly responded to worldwide demand by establishing a second Boxster assembly site in Finland.
  • 1998 Ferry Porsche died at age 88. Porsche introduced the first 100% all-new 911 model since the first one in 1964.
  • 2002Porsche presents its third series: the sporty and off-road Cayenne SUV. The revised Boxster, thanks to VarioCam technology, achieves lower consumption and emission ratings with simultaneous power boost.
  • 2012A year before production was due to start, a 918 Spyder prototype achieved a remarkable 7:14 lap time at the Nordschleife.

Success Strategy

Intelligent performance is Porsche’s commitment to the future of the sports car.

Unique Cars, Flexible Production

Every Porsche is one of a kind—which poses great challenges to Porsche’s processes and systems. The car maker’s IT has to be highly innovative, flexible, and efficient. It allows Porsche’s customers to change the specification of their car right up to the production point.

 

  • http://sapvideo.edgesuite.net/vod/2013/customer-journey/cj-porsche-success-strategy-vidcj747.mp4
  • 488
  • 275

One-of-a-kind

“When you want to compete on the global race tracks, you can only succeed with innovative technology. More than 28,000 victories prove that point.”

 

The Challenge

Finding harmony

Porsche has more than 70 affiliate companies and is present practically all over the world. This poses a unique challenge when it comes to harmonizing the IT environment. Systems must support and optimize the processes within any given plant, while simultaneously

 

The intelligent performance principle of more performance with less consumption applies to every process in the company. Logistics must work just-in-time and just-in-sequence. Porsche’s employees need to get the right part at the right moment.

 

Even when a car has left the assembly line,
Porsche wants to stay with it for its entire lifecycle. That’s why the company needs a system that provides absolute transparency.

Enter SAP

SAP lays the foundation for peak performance

SAP ERP and SAP SCM fit perfectly into Porsche’s existing system environment, while seamlessly allowing individual solutions to be implemented at the respective locations. In Leipzig, for example, there are special modules for call-off orders, incoming goods, material supply and consignment.

Running Better

Thanks to the SAP ERP and SAP SCM solutions, Porsche in Leipzig has created a masterpiece in logistics.

Benefits

A logistical masterpiece

Within the same plant, the two models, Panamera and Cayenne can be built practically simultaneously. Each model requires a degree of vertical integration and cooperation with other Porsche plants. As parts are delivered every hour, the flow of goods is depicted in real-time.

 

Porsche now has:

 

Highly

flexible and reliable

logistics across the

production network

 

 

Perfectly

synchronized

logistics processes

and assembly

 

 

Consistent

integrated logistics

processed and

systems

 

 

Optimization

of just-in-time/

just-in-sequence

concepts and

systems

 

No inventories, no waiting times—instead, the
highest degree of precision and flexibility. Even if faced with a change on short notice, production will be able to stay in synch.

 

Today

Enabling the trailblazer

The SAP solutions are crucial to streamlining and speeding up production. Thanks to this high degree of flexibility, Porsche in Leipzig can react to the market quickly and smoothly. So not only are Porsche’s car models trailblazers, the company raises the bar in manufacturing processes as well.

 

Journey Ahead

A future of new ideas

The impulse to move forward, to be faster, to come first is established deep in Porsche’s genes – not only when it comes to crossing the finishing line, but especially with new ideas.

 

e-Sportscar

Porsche is continuing to work on the future of mobility and hybrid sports car technology. Because the company firmly believes that common sense can be fun and can also make sense. Especially in a Porsche.

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