• Tweet this Share on Facebook Share on LinkedIn Share on Google+ Email

Explore how other customers are generating value with SAP technology.

More customer stories ›

Customer Snapshot

Winning the Race with Tires that Can “Talk”

Formula One

In 2014 Pirelli was the sole supplier of tires to the
race cars.


Premium tire buyers have high expectations when it comes to service, support, and delivery. Pirelli provides customers with secure, real-time data—including data collected directly from sensors in the tires—using the SAP HANA® platform, including SAP® Afaria® solutions.


Pirelli & C. S.p.A.


Milan, Italy

Customer Website



€6.1 billion

Number of Employees


Implementation Partners


Line of Business

Sales, Sustainability



Featured Products



Generations of prestigious growth

Founded in 1872, Pirelli is the world’s fifth largest tire manufacturer, operating 22 manufacturing facilities and selling products in more than 160 countries. More than 37,000 work to continually improve the quality of Pirelli products in terms of performance, safety, and environmental impact.


  • 1872Engineer Giovanni Battista Pirelli founded limited partnership G.B. Pirelli & C. to manufacture rubber items.
  • 1879The company started manufacturing insulated electrical cable for industrial use.
  • 1894Pirelli launched the “Ercole type” cycle tire and becomes one of the world’s top-five companies.
  • 1913Georges Boillot won the first French Grand Prix in a Peugeot fitted with Pirelli tires.
  • 1924Pirelli manufactured fluid-filled electrical cable—able to transmit over 1 million volts.
  • 1932G.B. Pirelli died, sons Piero and Alberto assumed control of the company.
  • 1950The Italian Ministry of postal services commissioned Pirelli to lay the coaxial cables of the new network for intercity telephone communications and television.
  • 1960Designed by architect Gio Ponti and built on the site of the company’s original factory in Milan, the iconic Pirelli Tower opened.
  • 1974Pirelli introduced the Cinturato CN54 "Serie 70" tire, the forerunner of today’s low-profile tires.
  • 1986Acquired German motorcycle tire manufacturer y’s Metzeler.
  • 1994Unveiled the P Zero range, ultra-low tires designed for the most prestigious cars.
  • 2003 Introduced K-Pressure optic tire pressure monitoring system.
  • 2010 Became exclusive tire supplier to Formula 1 racing.
  • 2011Pirelli opened their flagship lifestyle boutique, Pirelli Corso Venizia, in Milan.

The Challenge

Popular demand means raising the bar even higher

High volumes of sales and distribution data were constraining Pirelli’s ability to report performance to key stakeholders in a timely manner. The company’s batch data processing had become slow and inefficient.


Furthermore, Pirelli needed to be able to manage the enormous amounts of data from its Cyber Tyre products and systems. These next-generation tires contain sensors that collect real-time data about tire conditions and performance that influence safety, control, and vehicle dynamics.

  • http://sapvideo.edgesuite.net/vod/2014/customer-journey/cj-pirelli-hefty-data-meager-processing-vidcj963.mp4
  • 488
  • 275

Hefty Data, Meager Processing

Enter SAP

The natural choice

Pirelli has been a long-time SAP customer, using enterprise solutions including SAP ERP, SAP CRM, and SAP SRM applications throughout its global network.


  • http://sapvideo.edgesuite.net/vod/2014/customer-journey/cj-pirelli-partners-in-innovation-vidcj964.mp4
  • 488
  • 275

Partners in Innovation

The SAP Experience

SAP knows big data

Thanks to the long-standing partnership between Pirelli and SAP, the two companies have an impressive record of innovation. When Pirelli officials learned about the SAP HANA platform, they recognized quickly that it could serve as an effective foundation for supporting its big data demands. The tire manufacturer has also implemented SAP Afaria to enable its mobile workforce and to power its next-generation tires.

Running Better

Tires that tell a tale

The ability of SAP HANA to handle large volumes of real-time data proved to be a particularly good fit for Pirelli’s Cyberfleet fleet management system. Tire mounted sensors enable fleet managers to remotely view tire pressures and tire temperature, and even measure the mileage for each tire. Ensuring optimum performance for each tire can improve vehicles’ safety, fuel efficiency, and durability.


  • http://sapvideo.edgesuite.net/vod/2014/customer-journey/cj-pirelli-data-straight-from-the-rubber-vidcj965.mp4
  • 488
  • 275

Data straight from the rubber


Faster system delivers fresher data

The SAP HANA platform now operating at Pirelli enables the company to run reports much faster. Time between data refreshes has been drastically reduced—minutes instead of hours or days. Customers and suppliers enjoy Pirelli’s new ability to deliver timely and accurate sales and distribution information, resulting in more efficient manufacturing and business processes. Additionally, SAP HANA and SAP Afaria allow Pirelli to consolidate mobile and core enterprise processes onto a single platform.


  • http://sapvideo.edgesuite.net/vod/2014/customer-journey/cj-pirelli-up-to-the-minute-reporting-vidcj966.mp4
  • 488
  • 275

Up To the Minute Reporting


The advantage of real-time data

With mobile enablement powered by SAP HANA and device management enabled by SAP Afaria, Pirelli is developing more apps and ensuring the secure transfer and management of data in real-time. The company is also continuing to engage SAP in strategic discussions about additional opportunities for using real-time data for improved business performance.

Journey Ahead

Tires that pay tolls

With help from SAP, Pirelli is in the process of building systems that will enable the integration of vehicle position and operating data for purposes such as vehicle protection and control; information on traffic, road conditions, and parking; automated toll payment; remote vehicle behavior and diagnostics; management of logistics and of industrial vehicle fleets; and automated emergency calls.

Related Links