Get to know our customers: who they are, what makes them unique and how they are changing the business environment and communities they work in every day. Discover their passion, innovation, and challenges and how SAP is helping them reach their goals.

	American DJ Supply Inc. See how American DJ is using SAP Business ByDesign to optimize logistics and customer service processes as global demand for its products skyrockets. The company's products cover a full range of audio and lighting systems, including club and DJ lights, special effects, and other high-quality equipment.
	Direct Relief International Direct Relief International is over 30 years old, but in recent years has experienced the type of growth that a start-up might see. SAP has been an enormous benefit to Direct Relief, enabling it to manage its inventory, get goods out across the globe, and manage its finances better.
	ITC Ltd. Watch how ITC, which provides paper and packaging to customers such as Colgate and Unilever, uses SAP ERP to manage all business areas: manufacturing, supply chain, finance, sales, and marketing.
	Layby Services Australia Pty Ltd Discover how Layby Services Australia uses SAP Business All-in-One and SAP CRM to run its business. With SAP software, Layby eliminated between 90% and 95% of its manual processes, achieved significant return on investment, and enabled managers to view business intelligence daily to analyze customers and create marketing plans.
	Tasty Baking Company Tasty Baking Company, the $270-million independent baking company, has set its sights on the SAP Manufacturing Integration and Intelligence application (SAP MII) to increase throughput, while maintaining the highest quality.

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