Adler Mannheim is one of the most successful ice hockey clubs in Germany, but its fans are the club’s most important asset. Its mobile app is an example of how companies can intensify customer relationships through digitization and communication.
City Football Group (CFG) encompasses four clubs and six teams around the world. With hundreds of millions of fans, CFG leverages SAP Cloud Solutions to simplify global operations and enhance how fans access and consume data online and at the stadium.
IoT has found its way into equestrianism. SAP Equestrian Analytics takes fans of CHIO Aachen and Event Rider Masters for a ride on race day. Going beyond spectating, SAP Audience Judging empowers fans to take the judge's seat and co-score the competitors in real-time.
Dynamic, complex, challenging – sailing combines it all! The special demands of sailing make it the perfect platform for SAP to bring its innovations to life. Cutting-edge solutions provide an unprecedented experience for fans and a competitive advantage for sailors.
As the first team in the German Bundesliga basketball league, the FC Bayern Basketball club is using SAP Sports One to manage the team and players efficiently, and to optimize their performance using data analytics.
No team dominates German soccer like FC Bayern Munich. But strong players need excited fans. This is why the club runs its end-to-end fan experience with SAP. A real-time view of fans enables FC Bayern Munich to personalize its interactions – and fans are cheering louder than ever.
SAP solutions played a significant role in the German National Team’s (DFB) World Cup championship in 2014. But the game goes on, and so does its partnership with SAP. New data-driven insights continue to provide a competitive advantage for the DFB.
The use of SAP solutions is transforming the IT infrastructure of the McLaren Technology Group (Automotive, Marketing, Applied Technologies and Racing), providing an integrated and scalable solution, enabling the Group to continue delivering maximum performance.
There are more than 4.5 quadrillion combinations of NBA statistics, and SAP HANA powers these insights on NBA.com/stats. Fans can view groundbreaking video box scores to watch the plays associated with specific stats for an unprecedented interactive experience.
With the help of SAP HANA, the NFL integrates live analytics to deliver the Player Comparison Tool, maximizing fan engagement. Plus, SAP SuccessFactors solutions allow the NFL to perfect the performance of its own internal team of employees.
From the cloud to the ice, and beyond, the NHL and SAP are committed to revolutionizing the sport of ice hockey. With NHL.com/stats and endless possibilities of player / puck tracking, fans are being engaged like never before.
The New York Giants are an NFL team with four Super Bowl championships, most recently winning in 2011. On Giants gamedays at MetLife Stadium in East Rutherford, New Jersey, fans can experience SAP’s NFL Fantasy Player Comparison Tool first-hand at the SAP Plaza Show outside the stadium.
New York Jets
The New York Jets are an NFL team that plays inthe AFC East Division in MetLife Stadium in East Rutherford, New Jersey. TheJets won Super Bowl III in 1969 and were founded in 1960 as the AFL’s New YorkTitans. On Jets gamedays, fans can see the SAP Plaza Show outside MetLifeStadium, showcasing SAP’s NFL Fantasy Player Comparison Tool.
New York Knicks
The New York Knicks are an NBA team that plays at Madison Square Garden in Manhattan. The Knicks are two-time NBA Finals champions and SAP enhances the game day experience for fans through the new Memorable Moments MSG Concourse Wall.
New York Yankees
With over 4 million attendees each season, as an official sponsor of Yankee Stadium SAP has an incredible opportunity with immense access. The SAP Suite Level entertains thousands of guests as they come to enjoy America's Pastime at one of the most iconic stadiums in the world.
New York Rangers
SAP is the Official Cloud Technology Partner of the NY Rangers and their home ice at Madison Square Garden, providing the team and arena with technology that allows them to quickly analyze ticket sales and related revenues.
San Jose Sharks
SAP is proud to help the San Jose Sharks® "run simple" by improving performance on game day at the SAP Center and in the day-to-day operations of the organization. SAP Jam, a cloud and social networking solution designed to improve employee communication and collaboration, has been a complete game changer for the Sharks.
TSG 1899 Hoffenheim
It's a home match for SAP, with our headquarters only minutes away from the TSG 1899 Hoffenheim football club's stadium in Hoffenheim, Germany. The club uses cutting-edge technology from SAP to improve player performance. These innovations maximize player potential and help coaches make the right calls... to win it all!
SAP and US Sailing developed Universal Certification System (UCS), a powerful tool that simplifies the application process for sailors to register boats. Also, the creation of a live-tracking mobile app, SAP Sail InSight, provides sailors with valuable data for post-race analysis.
The San Francisco 49ers are a five-time SuperBowl championship NFL team. The 49ers are considered the #1 sports team in the Bay Area and Silicon Valley, providing a key opportunity to showcase SAP technologies with the team that plays at the premier outdoor facility in the key strategic market of Silicon Valley.
SAP tracks more than forehands and backhands on the WTA tour. SAP Tennis Analytics is improving WTA player preparation and performance with the availability of live statistics and reinventing the fan experience at WTA premier events with mobile apps and in-stadium polls.
As the leader in technology software, SAP has expanded its relationships within the sports and entertainment world. Partnerships with world-class teams, leagues, and properties affords SAP the ability to create innovative, cloud-based solutions providing major value in three distinct ways:
On the field – SAP is improving player preparation and performance through real-time, data insights
In the stands – SAP is reinventing the fan experience at games, in stadiums, and across mobile devices, providing insights and engagement opportunities that bring them closer to their passion
In the boardroom – SAP is simplifying back-office operations, enabling leagues and teams to become more profitable and successful