As the leader in technology software, SAP has expanded its relationships within the sports and entertainment world. Partnerships with world-class teams, leagues, and properties has afforded SAP the ability to create innovative, cloud-based solutions providing major value in three distinct ways:
Watch our technology in action as it elevates the landscape of our sports and entertainment partners, powering them to run at their best.
National Hockey League (NHL)
The NHL’s biggest challenge? Making sure what takes place on the ice is compelling. Hear NHL commissioner Gary Bettman describe how they use SAP to let fans connect with the game in the ways that they want.
Cirque du Soleil’s innovative use of technology has made them the best show in the world. Hear Daniel Lamarre, president and CEO, explain why they chose SAP to help them interact with fans in the moment.**
SAP strategically partners with handpicked ambassadors that share the same values and drive for success as we do. Our ambassadors lead by example, are extremely motivated, and highly skilled. They serve as role models in their respective sport, and innovative partners in technology.
For conference sponsorships (non-sport events) please go to the SAP contact form: German / English.
Donations and small, local (sports) sponsorships should be directed to CSR: German / English.
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About SAP SE Global
As the market leader in enterprise application software, SAP is at the center of today’s business and technology revolution. SAP helps you streamline your processes, giving you the ability to use live data to predict customer trends – live and in the moment. Across your entire business. When you run live, you run simple with SAP.
SAP is proud to expand its relationships within the sports and entertainment world. Partnerships with world-class teams, leagues and properties has afforded SAP the ability to create technology solutions that engage fans, media, players, coaches on another level, integrating real-time, cloud based analytics.