Top analysts met at the SAP Industry Analyst Base Camp 2012 to get a peek into our industry strategy. They discovered that SAP is helping businesses of all sizes overcome today’s most complex business issues. Recent investments in innovative technology – such as cloud, mobility, analytics, and database – enable our customers to grow at an unprecedented rate and increase revenue with personalized, real-time offers.
Watch a whiteboard presentation of our industry strategy ›
Learn more about our industries ›
SAP has over 238,000 customers in more than 188 countries, a 41-year history of innovation and growth as a true industry leader, and an annual revenue (IFRS) of €16,22 billion. Learn about SAP and what makes us a leader.
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On May 22, 2012, SAP America, Inc., entered into an agreement to acquire Ariba, Inc., the leading cloud-based business commerce network.
Learn more ›Cloud computing changes the way businesses acquire and use computing resources, providing the flexibility to innovate while paying only for what is needed.
Learn more ›SAP’s approach to in-memory databases is engineered to analyze big data at the speed of thought.
Learn about SAP HANA ›Find out how analytics from SAP can provide immediate answers to complex business questions.
Explore SAP Analytics ›SAP mobile solutions give employees the tools they need to handle critical tasks and make decisions in real time, virtually anywhere.
Learn about SAP Enterprise Mobility ›SAP's experience in 24 industries helps companies excel through industry-specific knowledge, best practices, and processes.
View SAP Industries ›SAP solutions help lines of business align processes, gain efficiencies, and share information across the company for better decision making.
Learn more ›Learn about SAP's leaders: the Global Managing Board, Executive Board, and Supervisory Board.
Learn about SAP’s boards ›SAP’s 2012 Integrated Report combines the Annual Report and the Sustainability Report, highlighting financial and non-financial performance.
View the SAP Integrated Report 2012 ›