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In which markets is SAP active (per product/geographically/by customer size and industry)?
The SAP solution portfolio addresses five market categories: enterprise applications, analytics, mobile, cloud, and database and technology. SAP solutions are available for 24 different industries, and are used in companies of all sizes – from large, global enterprises to small businesses. Currently SAP has over 238,000 customers in 188 countries.
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How high is SAP’s market share?
SAP is market leader in the market categories of enterprise applications, analytics, and mobile. We are also aiming for a market leadership in the categories of cloud as well as database.
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What products and services does SAP offer?
As market leader in enterprise application software, SAP pursues a commitment to helping companies of all sizes and industries run better. With its software and services offering, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition.
More information can be found on the SAP Solutions page.
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Who are SAP’s most important competitors?
SAP continues to be the world leader in enterprise applications, analytics, and mobility, and aims for leadership in the cloud and database markets. Our chief competitors in the applications market are IBM, Oracle, and Microsoft. Key competitors in the business analytics market include IBM (Cognos), SAS Institute, and Oracle (Hyperion). The mobile market is still highly fragmented. Competitors with overlapping offerings include Antenna, as well as Spring Wireless (an SAP Ventures portfolio company). In the cloud market, we face line-of-business on-demand players such as Salesforce.com, Workday, and NetSuite, as well as Oracle (including Oracle’s recent acquisitions of RightNow and Taleo). Principal competitors for our technology and database products include IBM, Microsoft, and Oracle. We also compete with specialized vendors in sub-segments of our offerings, depending on the product or service offered, or local market served.
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What is SAP HANA?
SAP HANA is our platform for in-memory computing. You can find an overview at: http://www.sap.com/solutions/technology/in-memory-computing-platform/hana/overview/index.epx
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What is Cloud Computing?
Cloud Computing is a generic term for flexible, IT-related services available through, or hosted on, the Internet for consumers and business, including storage, computing power, software development environments, and applications, combined with service delivery. Accessed as needed “in the cloud,” these services eliminate the need for in-house IT resources.
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How much revenue do the most important solutions earn for SAP?
SAP does not publish a breakdown of revenue by product.
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Where are SAP solutions developed?
Most of SAP’s development personnel are located in one of 14 SAP Labs located in 12 countries across the world. Each lab consists of main locations that coordinate the activities of the smaller locations within the region. SAP Labs are situated in the major technology hubs in the world, providing SAP a strategic advantage by enabling us to innovate, address the needs of the local markets, scale operations, and attract a rich diversity of talents. In total, SAP has more than 100 locations where development takes place.
You can find more information here: SAP Integrated Report 2012 – Research and Development
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What does SAP spend on research and development annually?
SAP spent almost €2.3 billion on research and development in 2012. This is 14% of total revenue.
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