Future cloud-based business environments

Employees discussing the business web

Global Research and Business Incubation is contributing to the Business Web vision, an online environment that leverages cloud computing and mobility in an effort to support new kinds of applications and services. We are developing new services, platform components and applications that extend and leverage SAP's OnDemand technology stack (e.g. SAP Cloud, SAP NetWeaver Cloud, HANA, Convergent Charging, etc.).

Global Research and Business Incubation is testing and validating several mobile technology prototypes for private clouds and business-focused applications in the area of B2B, B2C and M2M. We are proving the Business Web value proposition by delivering prototypes and apps to customers, and fostering strategic partnerships to sustain them.

Featured Resources

Vision Becomes Reality

Vision Becomes Reality

Watch how Global Research and Business Incubation is piecing together the cloud puzzle to support new kinds of applications and services.

Watch the 2-minute video ›

Machine-to-Machine Communication

Machine-to-Machine Communication

Learn about the potential of this technology and the significant market opportunities for communications service providers.

Read the white paper ›(login required)

Evolve to Telecom 2.0

Evolve to Telecom 2.0

Support new business models, ensure speed to market, and sustain profitable growth.

Learn about SAP for Telecom ›

Contact Us

To learn more about the Business Web, contact:

Exemplary Application Scenarios

  • The Business Web initiative is testing and validating several mobile technology prototypes for private clouds and business-focused applications in the area of B2B, B2C and M2M:

  • Smart Vending and Asset Management (Consumer Product Companies)

    Imagine smart machines – like vending machines – becoming networked devices capable of interacting with the consumer and transmitting information about their state, such as temperature, power status, and stock level. This change could drive higher sales, a more efficient supply chain, and improved asset maintenance and utilization.

  • Smart Logistics (Logistics Hubs)

    Our work with a major shipping port shows how cloud-connected trucks, trailers, and cargo can be more efficiently managed as they traverse the port’s ecosystem. Potential benefits include optimized traffic patterns, decreased congestion, and the intelligent redirection of waiting trucks.

  • Last Mile Retail (Emerging Economies)

    Low-cost devices and simple applications with connectivity to, for example, distributors and banks, can radically change the way business is conducted in emerging economies. The value chain will transform, and millions of small retailers will have the support they need to become a meaningful part of the business ecosystem.

  • SAP Precision Marketing (Consumer Product & Retail Companies)

    Mobile consumer solutions deliver personalized offers to retail store customers based on consumer context, profile, preferences, and purchase history – as well as in-store product availability and promotions – for higher sales and stronger customer loyalty.