Products and Markets Q & A

Find answers to the most important questions about products and markets.

  • What products, solutions and services does SAP offer?

    As market leader in enterprise application software and cloud company with the greatest number of users, SAP pursues a commitment to helping companies of all sizes and industries run better. With its software and services offering - whether deployed in the cloud or on-premise -, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition.

    More information can be found on the SAP Solutions page. See also the Products, Research & Development, and Services  section of the Integrated Report.

     

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  • Who are SAP’s most important competitors?

    SAP continues to be the world leader in enterprise applications, analytics, and mobile enterprise management, and aims for leadership in the cloud and database markets. Our chief competitors in the applications market are IBM, Oracle, and Microsoft. Key competitors in the business analytics market include IBM (Cognos), SAS Institute, Tableau and Oracle (Hyperion). The mobile market is still highly fragmented. Competitors with overlapping offerings include Antenna, as well as Spring Wireless (an SAP Ventures portfolio company). In the cloud market, we face line-of-business on-demand players such as Salesforce.com, Workday, and NetSuite, as well as Oracle (including Oracle’s acquisitions of RightNow and Taleo). Principal competitors for our technology and database products include IBM, Microsoft, and Oracle. We also compete with specialized vendors in sub-segments of our offerings, depending on the product or service offered, or local market served.

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  • What is SAP HANA?

    SAP HANA is our platform for in-memory computing. The platform holds the power to simplify both the user experience and the overall IT landscape, creating a smaller data footprint, increased system throughput, and easier data processing and operation. For this reason, we have evolved SAP HANA from a database to a full business platform that will act as the basis for our products going forward.

    You can find an overview at: http://hana.sap.com/abouthana.html

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  • What is Cloud Computing?

    Cloud Computing is a generic term for flexible, IT-related services available through, or hosted on, the Internet for consumers and business, including storage, computing power, software development environments, and applications, combined with service delivery. Accessed as needed “in the cloud,” these services eliminate the need for in-house IT resources.

    You can find an overview at: http://www.sap.com/pc/tech/cloud.html

    For more information on how we report our Cloud results see our Reporting Q & A.

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  • How much revenue do the most important solutions earn for SAP?

    SAP does not publish a breakdown of revenue by product.

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  • Where are SAP solutions developed?

    Our product development organization is truly global, with the majority of our R&D teams located in 14 SAP Labs locations in 12 countries. Research teams are also based throughout the world and span a network across multiple locations.

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  • What does SAP spend on research and development annually?

    SAP spent over €2.3 billion on research and development in 2014. This is 13% of total revenue.

    You can find more information here in our Integrated Report (“Research and Development Expense”).

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