Products and Markets Q & A

Find answers to the most important questions about products and markets.

  • What products, solutions and services does SAP offer?

    As market leader in enterprise application software, SAP pursues a commitment to helping companies of all sizes and industries run better. With its software and services offering - whether deployed in the cloud or on-premise -, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition.

    More information can be found on the SAP Solutions page. You can also find an overview of our products, solutions and services in our Integrated Report.


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  • Who are SAP’s most important competitors?

    SAP continues to be the world leader in enterprise applications, analytics, and mobility, and aims for leadership in the cloud and database markets. Our chief competitors in the applications market are IBM, Oracle, and Microsoft. Key competitors in the business analytics market include IBM (Cognos), SAS Institute, Tableau and Oracle (Hyperion). The mobile market is still highly fragmented. Competitors with overlapping offerings include Antenna, as well as Spring Wireless (an SAP Ventures portfolio company). In the cloud market, we face line-of-business on-demand players such as Salesforce.com, Workday, and NetSuite, as well as Oracle (including Oracle’s acquisitions of RightNow and Taleo). Principal competitors for our technology and database products include IBM, Microsoft, and Oracle. We also compete with specialized vendors in sub-segments of our offerings, depending on the product or service offered, or local market served.

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  • What is SAP HANA?

    SAP HANA is our platform for in-memory computing. You can find an overview at: http://www.sap.com/pc/tech/in-memory-computing-hana/software/overview/index.html

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  • What is Cloud Computing?

    Cloud Computing is a generic term for flexible, IT-related services available through, or hosted on, the Internet for consumers and business, including storage, computing power, software development environments, and applications, combined with service delivery. Accessed as needed “in the cloud,” these services eliminate the need for in-house IT resources.

    You can find an overview at: http://www.sap.com/pc/tech/cloud.html

    For more information on how we report our Cloud results see our Reporting Q & A.

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  • How much revenue do the most important solutions earn for SAP?

    SAP does not publish a breakdown of revenue by product.

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  • Where are SAP solutions developed and why have you chosen these locations?

    Our Products & Innovation organization is truly global, with the majority of development colleagues located in 14 SAP Labs locations in 12 countries (see graphic). SAP Labs are globally distributed, situated within major technology hubs where access to talent and the latest technology trends create an optimal setup for innovation.

    SAP Labs locations in fast-growing markets strive to produce market-relevant solutions that complement SAP’s global product portfolio. In addition, they are structured in a manner that allows for close interaction with local stakeholders, including customers, partners, and universities. This strategy of distributed development, focusing on locations with talent availability, fostering diversity and access to new ideas, while also ensuring local market relevance, has proven highly successful for SAP.

    To every technology and engineering challenge, SAP brings the strength and experience of a global development team. This helps ensure the rapid impact of research and development activities on our solution portfolio, and contributes to an ever-increasing pace of innovation.

    You can find more information here in our Integrated Report.

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  • What does SAP spend on research and development annually?

    SAP spent almost €2.3 billion on research and development in 2013. This is 14% of total revenue.

    You can find more information here in our Integrated Report (“Research and Development Expense”).

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