Press and analysts were invited to attend a live online feed of the press conference highlighting the debut of SAP's new midmarket offering, Business ByDesign. The conference was held in New York City on September 19, 2007. At the conference, SAP presented a comprehensive snapshot of this new business software designed to meet the needs of midsize companies in an untapped US$15 billion market.

The conference featured:

• Keynote speech by Henning Kagermann, CEO, SAP AG
• Keynote speech including demonstrations by Peter Zencke, member of the executive board, SAP AG
• Panel discussion with Hans-Peter Klaey, president SME, SAP AG, together with early customers
• Keynote speech by Léo Apotheker, deputy CEO and president of Global Customer Solutions and Operations, SAP AG
• Q&A with SAP executives, early customers, and partners

Webcast Replay

View the Webcast replay

A replay of the teleconference will be available as of September 19, at 6:00 p.m. ET, until September 26, at 11:59 p.m. ET.

• Toll-free from the United States: +1 (800) 475-6701
• International callers: +1 (320) 365-3844
• Access Code: 885760

Broadcast-standard video content about SAP is available at www.thenewsmarket.com/sap. Registration on the site and video is free to the media.