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      Home > Success > Innovation and Growth > New Markets
       

OPPORTUNITIES IN EMERGING GEOGRAPHIC MARKETS

SAP continues to expand its presence in the world’s emerging markets, including Eastern Europe, Central America, Africa, and Asia-Pacific. For example, SAP has more than 2,500 software installations and more than 800 customers in Greater China, including such prominent businesses as Lenovo, Haier, Sinopec, Cosco, China Telecom, and Shanghai Power.

To support those customers, SAP recently opened a new SAP Global Support Center (GSC) in Dalian, China. Staffed with native speakers in a number of languages, GSC China will become the primary hub for delivering services and support to SAP customers in Asia-Pacific countries including China, Japan, and Korea. Other GSCs are located in Ireland, Spain, Austria, and India.

OPPORTUNITIES IN SMALL AND MIDSIZE BUSINESSES

With its powerful solutions SAP Business One and mySAP All-in-One, SAP has become a leading provider to the underserved market of small and midsize companies around the world. In April, SAP received the “Best Execution of a Mid-market Solution” award at the Gartner Vision Events Midsize Enterprise Summit. Selected by midsize company representatives at the show, the award honors IT companies whose work has positively impacted midmarket enterprises.


       
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