Setting the stage In the first few weeks of 2004, SAP implemented a number of strategic measures to set the stage for a successful year.
- In January 2004, SAP announced that it will replace its hitherto standard solution SAP R/3 with its successor mySAP ERP. However, to offer adequate protection to customers’ existing investments in SAP R/3, SAP will continue to provide mainstream maintenance for SAP R/3 through the end of 2009. Subsequently, customers will be able to conclude agreements providing maintenance until the end of 2012. At the same time, SAP is offering its customers attractive terms for migrating to the new mySAP ERP solution on the SAP NetWeaver platform, with its numerous additional functions.
- There were changes to the management boards of various SAP subsidiaries, designed to enable SAP’s business to grow successfully in the affected countries.
- At the beginning of 2004, the Executive Board announced a change of strategy with regard to acquisitions. SAP sees the acquisition of companies as a key element of future growth. In particular, it intends to acquire smaller companies with the specific aims of strengthening SAP’s geographic reach, broadening its offering in particular industries, and complementing its technology portfolio.
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