Flexible E-Commerce for Publishers: Are Your Business Systems Enablers or Obstacles?

Flexible E-Commerce for Publishers: Are Your Business Systems Enablers or Obstacles?

This Webinar explains why publishers must take a hard look at existing business systems and their ability to support evolving business models. Are they enablers—or obstacles?

Join Bill Trippe, vice president and lead analyst with Outsell, Inc.; and Frank Von Appen, solution manager, SAP Media, in a lively discussion of the following topics:

Which emerging periodical publishing models are showing promise?
Where are forward-looking publishers investing and how are they learning about new customer requirements and needs?
Where is the compelling value proposition for contemporary e-commerce platforms that support publishers as they experiment, win, iterate, and drive their businesses into the future?

Speaker(s):
Bill Trippe, Vice President and Lead Analyst,
Dr. Frank Von Appen, Solution Manager, SAP Media

Date of Issue:
03 Nov 2011

Language:
English

Solutions:
All Solutions / Services

Industries:
Media

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Flexible E-Commerce for Publishers: Are Your Business Systems Enablers or Obstacles?

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