Kroger's Adaptive BI Strategy Helps Growth in a Weak Economy

Kroger's Adaptive BI Strategy Helps Growth in a Weak Economy
Despite the economic conditions of the past year, Kroger Co. has managed to gain market share and drive sales growth. Kroger Co. is one of the nation's largest retail grocery chains – with more than 2,477 supermarkets and multi-department stores in 31 states. Hear firsthand how Kroger Co. has leveraged SAP BusinessObjects software to stay profitable and ahead of the competition.

Speaker(s):
James Brenza, General Mgr, Information Delivery, The Kroger Company
Ron Burch, Mgr, Business Intelligence, The Kroger Company

Date of Issue:
13 mai 2009

Language:
Inglês

Event:
SAPPHIRE 2009 Orlando Online - Orlando, USA (May, 2009)

Track:
Trade Industries Track

Solutions:
SAP BusinessObjects IM solutions

Industries:
Retail

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