Implementing Global Customer-Facing Strategies with SAP CRM

Implementing Global Customer-Facing Strategies with SAP CRM
Learn how leading high-tech companies Mentor Graphics and Bentley Systems are leveraging SAP Customer Relationship Management (SAP CRM) as an integral part of their customer-facing strategies for global sales and service functions. Hear details of the key business drivers for both implementations, as well as the lessons learned, best practices, and bottom-line results each company has achieved.

Speaker(s):
Frank Stone, Dir, Enterprise Software Solutions, Mentor Graphics Corporation
Tim Birnley, Dir, Enterprise Applications, Bentley Systems

Date of Issue:
14 May 2009

Language:
English

Event:
SAPPHIRE 2009 Orlando Online - Orlando, USA (May, 2009)

Track:
Discrete Manufacturing Industries Track

Solutions:
SAP Best Practices
SAP Customer Relationship Management
SAP ERP

Industries:
High Tech

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