Enabling a Customer-Centric Strategy at Clal Insurance with SAP CRM

Enabling a Customer-Centric Strategy at Clal Insurance with SAP CRM
Rigorous government monitoring and new players have created a highly competitive, rapidly changing insurance industry in Israel. Discover how Clal Insurance adapted by implementing a cross-company customer-centric strategy enabled by SAP Customer Relationship Management (SAP CRM). Learn how the implementation spans the company and supports cross-business transactions, including call centers and sales centers for both private and business insurance sectors.

Speaker(s):
Vinay Iyer, Vice President of CRM Solution Marketing, SAP
Tomer Yakoby, SAP CRM Product Mgr, CLAL Insurance Ltd. Israel

Date of Issue:
20 May 2008

Language:
English

Event:
SAPPHIRE 2008 Berlin Online - Berlin, Germany (May, 2008)

Track:
SAP Applications: CRM

Solutions:
SAP Customer Relationship Management

Industries:
All Industries

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