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E-Commerce with SAP CRM at Hasbro
E-Commerce with SAP CRM at Hasbro
Hasbro is a worldwide leader in leisure time entertainment products and services for children and families – designing, manufacturing, and marketing games and toys ranging from traditional to high tech. Learn how Hasbro selected the SAP Customer Relationship Management (SAP CRM) application, developed and launched www.hasbrotoyshop.co.uk, and integrated the Web site into the existing core business processes.
Speaker(s):
Kris McKenzie, Head of CRM Presales UKI, SAP
Scott Woods, Dir, Global CRM and E-Commerce Applications, Hasbro Inc.
Date of Issue:
21 mai 2008
Language:
Anglais
Event:
SAPPHIRE 2008 Berlin Online - Berlin, Germany (May, 2008)
Track:
SAP Applications: CRM
Solutions:
SAP Customer Relationship Management
Industries:
All Industries
Access the content
Webémission   Webcast
46:00 Min
Présentations   Presentation
5.0 MB
Audio   Audio
46:00 Min
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