Delivering Superior Customer Value through End-to-End Business Processes

Delivering Superior Customer Value through End-to-End Business Processes
Learn how you can leverage the SAP Customer Relationship Management (SAP CRM) application as well as other SAP Business Suite applications to support end-to-end processes in sales, marketing, and service. Hear SAP and BayerMaterial Science AG describe how you can use SAP solutions to bring unique value to customer-facing processes within your organization and launch successful initiatives.

Speaker(s):
Vinay Iyer, Vice President of CRM Solution Marketing, SAP
Kurt De Ruwe, CIO, Bayer MaterialScience AG

Date of Issue:
20 May 2008

Language:
English

Event:
SAPPHIRE 2008 Berlin Online - Berlin, Germany (May, 2008)

Track:
SAP Applications: CRM

Solutions:
SAP Customer Relationship Management

Industries:
All Industries

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