The Whole Solution: SAP's Strategy to Drive Customer Value Through Sales, Service, Support, and the Ecosystem

The Whole Solution: SAP's Strategy to Drive Customer Value Through Sales, Service, Support, and the Ecosystem
Just as SAP has significant innovations planned for its software solutions and technology platform, it has also evolved its go-to-market strategy to meet the changing needs of customers. This session will cover SAP's strategy for creating a fundamentally new customer experience through its integrated sales, services, support, and ecosystem organizations. By bringing the full scope and scale of SAP and its partner ecosystem to bear on each interaction, it will create new value and provide an even more rapid return on investment for customers.

Speaker(s):
John Schwarz, Member of the Executive Board, SAP AG

Date of Issue:
08 Dec 2009

Language:
English

Event:
SAP Influencer Summit 09 Online - Boston, USA (Dec, 2009)

Track:
Keynotes

Solutions:
SAP Business Suite
SAP NetWeaver technology platform
SAP Solutions for Small Businesses and Midsize Companies

Industries:
All Industries

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