Benefits Beyond Sales and Marketing
| Join SAP, Consumer Goods Technology, AMR Research, and The Coca-Cola Company for a comprehensive online discussion, and discover how critical insights about consumer demand are integrated into multiple disciplines. |
|
Shift the Mindset With Downstream Data.
Downstream data, whether it's point-of-sale, transactional data, syndicated data, or ultimately loyalty-card data, is being leveraged by visionary companies outside of the traditional confines of sales and marketing. This is helping to shift the mindset from "sell what we make" to "make what they want to buy."
Join This Content-Rich Online Discussion!
Tune in and join Consumer Goods Technology; Lora Cecere, research director, consumer products, AMR Research; and Tony van der Hoek, director, strategy and business solutions, The Coca-Cola Company, for a comprehensive online discussion.
We'll explore how Coca-Cola is implementing strategies to ensure that these critical insights about consumer demand are integrated into multiple disciplines including sales, marketing, product innovation, supply chain, and operations.
Speakers
- Lora Cecere, Research Director, AMR Research
- Tony van der Hoek, Director, Strategy and Business Solutions, The Coca-Cola Company
- Jeffrey Van Pelt, Senior Industry Principal, SAP America
- Shawn Dolley, Founder, Vision Chain