Companies and stakeholders worldwide rely on financial-reporting processes to communicate the health of a business. Yet financial results do not typically include measures of corporate sustainability, which are usually reported through separate channels.

Watch the Webcast

Companies are seeking effective, efficient, and business-value-driven processes for communicating on sustainability. Join this live, one-hour Webcast featuring executives from Southwest Airlines and Professor Robert Eccles of Harvard Business School, who is an author and the founding member of the International Integrated Reporting Committee, to learn how companies are integrating financial and sustainability reporting.

One Report: Integrating Sustainability and Financial Reporting

Professor Eccles will share his research and insight from his book, One Report—Integrated Reporting for a Sustainable Society, and will share definitions of integrated reporting, the motivations and benefits to report in this way, and business-practice trends.

Southwest Airlines produced its first integrated report in 2010 titled 2009 Southwest Airlines One Report. Southwest executives Marcy Brand, director of investor relations; and Marilee McInnis, communication manager, will provide an inside view of implementing combined financial and sustainability reporting including best practices, challenges, and lessons learned.

Integrated reporting represents a new opportunity for corporations—and presents a number of questions. Attend this Webcast to get the answers to these important questions:

• How is integrated reporting defined? What does it entail?
• What are the related standards and standards organizations?
• What are key corporate “drivers” and benefits for integrated reporting?
• What barriers exist, if any, to widespread acceptance of integrated-reporting practice?
• What are the key steps or stages in implementing integrated-reporting processes?
• What are the implementation challenges? Are there tools that can make implementation more successful?
• What lessons can be shared from companies that practice integrated reporting?

Speakers

• Robert G. Eccles, Professor of Management Practice, Harvard Business School
• Marcy Brand, Director of Investor Relations, Southwest Airlines
• Marilee McInnis, Manager of Communication, Southwest Airlines
• Don Bray, Co-Founder and President, AltaTerra Research