Competition in telecommunications is now more intense than ever before. In saturated markets all telecom players are racing after a finite set of customers with ever more enticing offers – so you want to differentiate yourself with the most compelling applications and content possible. But how can you do that unless you’re able to constantly stay on top of changing subscriber behavior and demands?

Watch the Webcast

Join IDC analyst Elisabeth Rainge and SAP’s Rani Goel for an interactive webcast “Keep Customers Longer, Deliver Services Faster: How Analytics can Transform Telecom Service Provider Customer Touchpoints”. You’ll hear:

• How to leverage your existing data to pinpoint your best customers and create highly targeted services and programs
• Best practices in using analytics to address churn and retention
• How to fit your customer experience goals with your marketing efforts

Speakers

• Elisabeth Rainge, Program Director, Network Software, IDC
• Niall O’Sullivan, Global Finance Transformation Director, Vodafone
• Kathy Romano, Executive Director, Revenue Assurance & Billing, Verizon
• Rani Goel, Senior Director, Industry Solutions Marketing, SAP