In spite of the growth of virtual business activities performed via the World Wide Web, every business transaction or operation is performed at a physical place. And as handheld GPS devices drive a growing awareness of the concept of “location,” people are increasingly looking for operational efficiencies, revenue growth, or more effective management as a result of geographic data services and location-based intelligence.

Watch the Webcast

Attend this Webcast to hear David Loshin, president of Knowledge Integrity, Inc., introduce geographic data services (such as geocoding and proximity matching) and how they are employed in both operational and analytical business applications. David will review analytical techniques applied across many types of organizations and examine a number of industry-specific usage scenarios. He will highlight existing approaches to using geographic data services and consider the aspects of product functionality that are suitable to a modern enterprise information management framework You will also see a live demonstration of the geocoding capabilities within SAP BusinessObjects Data Services software.

Topics

• The difference between "address" and "location"
• How the process of geocoding is the foundation for geographic data services
• Operational and analytical uses of geographic intelligence
• Types of geographic data services
• What to look for when considering tools and technology

Speakers

• David Loshin, President, Knowledge Integrity Inc.
• Kristin McMahon, Solution Marketing Director, SAP