CRM Analytics Webcast -- Grow Beyond CRM Analytics To Predictive Customer Intelligence

In today’s hyper-competitive economy, companies endeavor to gain better visibility into customer-facing processes. But the fragmented customer analytics market can confuse and confound this effort. Uncertainty results over which analytic strategies and solutions actually deliver the insights that drive better decision-making across sales, service, and marketing organizations.

Watch the Webcast

Watch this Webcast to learn how your company can move beyond simply studying historical data by leveraging sophisticated analytics to enable predictive customer intelligence. A panel of SAP experts discusses the drivers behind today’s uniquely demanding customer environment; and the business value companies can derive from adopting an integrated, cross-enterprise approach to customer analytics.

Topics

Know what your customers want before they do with SAP CRM and SAP BusinessObjects.

Vinay Iyer, Vice President, CRM Solution Marketing, SAP, and James Thomas, Vice President, Solution Marketing, Business Intelligence and Enterprise Information Management, SAP, explain how SAP leads the way in providing customer relationship management (CRM) and analytics on the same platform. They contrast this integrated approach with the use of point solutions; and detail best practices for customer analytics initiatives.

Speaker

Vinay Iyer, Vice President, CRM Solution Marketing, SAP
James Thomas, Vice President, Solution Marketing, Business Intelligence and Enterprise Information Management, SAP
Byron Banks, Vice President, Enterprise Information Management, SAP