Traditional Business intelligence (BI) tools have not always made it easy for casual information workers to secure the information they need to make the best and best-informed decisions about their business.

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Business users require instant answers to "on-the-fly" questions without annoying time delays. They need open access to all relevant corporate information. They are often frustrated by having to rely on help from IT or business analysts, which may not yield exactly what they wanted. Often they end up relying on gut feel, intuition, or best guess to make key decisions affecting important business outcomes.

What if you could deliver quantum improvements in Business Insight to all business users by providing them with the ability to do their own queries and gain immediate answers? What if you could empower your users to:

• Instantly gain access to key operational information from your enterprise systems to quickly respond to changing market conditions such as cost of crude fluctuations, variations in customer demand, and changes in exchange rates, etc.?
• Intuitively explore information and share results with others, for example: rapidly summarize Health, Environment & Safety exposures across your refineries, instantly identify product profitability by channel/geography/Operating company etc., or immediately quantify asset effectiveness across your businesses?
• Use familiar "Google-like" keyword search to find key business information faster and negate need for training?

Speakers

• Jason Palmer, Oil & Gas Industry Principal, SAP Americas
• George Mathew, Vice President & General Manager, SAP BusinessObjects Explorer, SAP Americas
• Siddharth Taparia, Principal, Industry Solutions Marketing, SAP Americas