Current economic conditions have forced companies in the consumer products industry to change the way they are doing business. Diminished sales pipelines, sluggish channel activity, and decreased revenues have altered the emphasis that is placed on the existing customer base. More than ever before, companies are looking to their loyal customers as a source of revenue, and for survival. But are customers readily responding to the call, and can customer performance be accurately measured and tracked?

Watch the Webcast

This on-demand event features an interview with David Hatch, vice president and principal analyst at Aberdeen Group. His in-depth research findings reveal how consumer products companies are surviving the economic downturn by tapping into their customer base.

View to learn:

• How the immediacy of the economy has elevated the importance of customer response
• How top performing consumer products companies are identifying and prioritizing specific customer performance metrics as critical KPIs
• Why business intelligence (BI) solutions need to be considered as both internal and external-facing applications
• The importance of BI's role in translating data to intelligence, and intelligence into action

Speakers

• Steve Minter, Chief Editor, IndustryWeek
• David Hatch, Vice President and Principal Analyst, Aberdeen Group