Economic pressures change shopper preferences. Retail organizations-a store, a chain of stores, or an Internet entity-are challenged to understand the pace and scope of these changes and pull the right promotional lever that will attract and keep the customer.

Watch the Webcast

To a great extent, your profitability depends on successful promotions. But the process of identifying, targeting, forecasting, and deploying promotional strategies can be fraught with inefficiencies and imprecision, especially when you are creating multiple versions of promotions to target specific markets or regions.

With the SAP Promotion Management for Retail application, benefits include:

• Improved Productivity - Supporting better collaboration among marketing, merchandising, and advertising execution groups; streamlining promotions through fewer cycles; and using resources more efficiently
• Greater Promotional Effectiveness - Enabling the creation of relevant, timely, and targeted advertising (by product, category, and zone) via automated ad-versioning functionality
• Lower Promotional Costs - Reducing the time required to produce advertisements as well as the number of proofs you need to print and review

Speakers

• Poul Hørslev, Deputy Director, Business Development and Logistics, Dansk Supermarked
• Carsten W. Knudsen, Project Manager, Business Development and Logistics, Dansk Supermarked
• Dr. Wayne Neale, Vice President, Merchandising Lifecycle Solutions, SAP