One challenge companies face is that the people, processes, and knowledge required to provide sales, marketing, and support services are scattered across geographies, functions, and organizations. Executing effective marketing, sales, and service programs requires software that can seamlessly manage and coordinate communications, both inside and outside the organization.

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Another challenge is that customer-facing communications are rigid and hardware-based. This can make it difficult and expensive to organize customer-service and telemarketing programs that respond to customer needs. Executing an effective communications strategy becomes even more difficult as customers seek real-time contact through text messaging, e-mail, and the Web.

Join us for this free Webcast to learn more about how you can lower costs and increase customer loyalty. We'll show you how these companies became more efficient by using SAP Business Communications Management:

• Premiere saved about 10% of its annual operating costs due to shorter talk times, more effective processes, and better agent utilization due to virtualization.
• Finnish Railways was able to utilize the personnel located at remote train stations to handle increased call activity. This resulted in labor cost savings of more than 60%.
• Itella realized a 41% reduction in its annual IT costs for contact- center operations. In addition, the company achieved a 20% increase in productivity due to better agent utilization.

Speakers

• Tony Fassette, Director, BCM Business Development, SAP Americas
• Tim Pregler, Solution Engineer, SAP Americas