Customer data provides the foundation for retail direct marketing success. There is nothing like misspelling a name, mailing to an old address, or mailing multiple copies to instantly lose credibility with your customers. To avoid these pitfalls and ensure effective communications, the records in your database must contain only correct, complete, and current name and address information.

Watch the Webcast

Watch this on-demand Webcast presentation -- sponsored by Business Objects, an SAP company, to learn how data quality can help you achieve the highest possible response rates, gain a complete understanding of your customers, and improve marketing ROI.

This informative Webcast presentation will discuss:

• Typical problems retail marketers face due to poor data quality
• How address quality results in timely and predictable mail delivery, allowing for optimal campaign management and sales forecasting
• How address updating can help you keep up with the 20% of your customers who move annually while boosting a 1% to 2% response rate to 3% to 4%
• How to maximize postage discounts with accurate address data and presorting
• How matching and consolidating duplicate accounts into a single view improves customer relationships and the success of retail cross-selling and up-selling campaigns

Speakers

• Joseph Carty, Product Manager, Business Objects, an SAP company