View this on-demand Webcast, sponsored by SAP, and hear from industry experts how your operation can tie the concept of demand management and SVOT into a truly predictive forecasting strategy that involved the entire enterprise.

Watch the Webcast

It's no secret that consumer demand management technology, also known as price and promotion optimization software, has proven itself as a strong driver of volume and margin. Indeed, a testament to this is the fact that those grocery chains using the solution continue to renew their licenses year after year. Independent grocers are also jumping on the bandwagon embracing lower-cost versions of the technology developed expressly to suit the needs of smaller retail operators.

All of this activity places pricing optimization applications among the most deployed systems in the industry over the past 12 months.

But increased demand generation is pointless unless your supply chain can accommodate it. If not managed properly, retailers will be stuck with too much of the goods their customers don't want and not enough of the products they do -- resulting in lost sales and profits.

Those grocers working with consistent and centralized enterprise data – the much sought after "single version of truth" – will reap the greatest benefit from consumer demand management, as it enables constant alignment between the warehouse workers and the store operational employees and greater efficiency across the entire organization.

Add to this the ability to forecast in real-time based on this consistent enterprise data, and you’ll have a consumer demand-generated flow of goods that truly is "farm to fork."

During this on-demand Webcast, the following topics will be covered:

• Consumer demand management technology
• Price and promotion optimization software
• Increased demand generation verse supply chain accommodation

Speakers

• Joseph Tarnowski, Editor, Nonfoods & Technology, Progressive Grocer
• Steve Rowen, Partner and PCI expert, Retail Systems Research LLC
• Kristin Howell, Director of Solution Management, Merchandise Lifecycle, SAP
• Randy Evins, Industry Principle Food and Drug, SAP
• Elliot Markowitz, Editorial Director, Online Events, Nielsen Business Media