Watch industry experts from the California Board of Pharmacy, Procter & Gamble Pharmaceuticals, and SAP as we discuss the complex dynamics of serialization and pedigree during this Webcast replay presentation.

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Drug counterfeiting is becoming more and more prevalent in the pharmaceutical industry, significantly impacting product safety and brand equity. To protect the integrity of drug products in the face of this rising challenge, government agencies are enacting strict pedigree and serialization rules. Drug companies are developing strategies to comply, forcing sweeping changes in their supply-chain processes.

Our expert panel, moderated by the editor-in-chief of Pharmaceutical Manufacturing magazine, discussed topics such as:

• Pedigree regulations
• How to ensure an efficient, safe, and secure pharmaceutical supply chain
• How to enhance patient safety
• How to increase business value

Speakers

• Virginia Herold, Executive Director, California Board of Pharmacy
• Shawn Grubb, Global SAP Business Owner, Procter & Gamble Pharmaceuticals
• Stephen Cloughley, Senior Director, SAP
• Agnes Shanley, Editor-in-Chief, Pharmaceutical Manufacturing Magazine