Trade promotions continue to present a substantial challenge for consumer packaged goods companies. According to research conducted by AMR Research, as much as 14% of revenue is spent on promotions with retailers, designed to boost revenue or grow and/or protect market share.

Watch the Webcast

In this on-demand Webcast presentation you will learn:

• Trade promotion best practices from industry leaders
• How to improve demand forecasting and reduce the administrative time spent on this activity
• The latest research from AMR on trade promotion effectiveness
• A new trade promotion management solution from Accenture and SAP

Speakers

• Lora Cecere, Research Director, AMR Research
• Gary Singer, Global Trade Promotion, Management Lead, Accenture
• Gary Adams, Director, SAP
• Bonnie Pelosi, Senior Marketing Manager - EALA Consumer Goods and Services, Accenture