In today's market, it's not simply enough to develop and sell the products in your portfolio well. You must consistently think ahead to ensure you meet demand for new products and services – even in situations when your customers can't easily articulate what they yet want or need.

Watch the Webcast

But how does a company do this? Join this Webcast to learn the key attributes of companies that have mastered continuous product innovation, services used to identify opportunities and collaborate with external parties successfully, and how the IT department can help foster innovative practices.

Topics

• What companies need to do to be innovative
• Customer success story: Thomson
• How services foster innovative practices
• Challenges companies encounter when striving for innovation

Speakers

• Jennifer Schulze, Director, SAP