Customer-Centric Merchandising Webcast -- Driving Brand Strength and Wallet Share with TECC Merchandising
In a recent survey by Retail Systems Research LLC (RSR), 54% of retail respondents identified creating localized assortments across geographically and demographically dispersed stores as a key driver of merchandising and business success.
Join us and gain insight into the business issues today's merchants face – and the science-based tools the best retailers use to create assortments that local consumers want to buy, at prices they are willing to pay.
In this complimentary Webcast you will learn:
Different challenges faced by merchants selling seasonal, basic, or short–life-cycle merchandise
How winning merchants anticipate and react to localized demand
The most useful technologies to support a merchandise mix that is both visually and economically appealing
Steve Rowen, Partner, RSR Research
Richard Murray, Senior Vice President, Strategy and Solution Marketing, SAP