All executives realize that corporate information is critically important, but few understand how to turn it into a strategic asset or leverage it to create a competitive advantage.

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What's needed is an enterprise information management (EIM) strategy that touches every department, every partner, and every employee in your business.

You know you need an EIM strategy, but how can you create the right approach without getting overwhelmed? What kinds of technology can help implement the strategy? And how can IT help your company derive tangible benefits from the oceans of data you collect?

Watch this Webcast to find out the answers to these questions. You'll learn why enterprise information management is an executive-level issue that is strategic to all businesses in all industries.

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Why Enterprise Information Management Matters


Principal Analyst, Forrester Research, Inc

Rob serves Information & Knowledge Management professionals. He is a leading expert in how companies manage data and integrate information across the enterprise. His current research focus includes master data management, data quality management, metadata management, data governance, and data integration technologies, including ETL and EII.

Rob has more than 14 years of data management experience working in both business and IT roles to develop solutions that provide better quality, confidence in, and usability of critical enterprise data. Prior to joining Forrester, he managed Intuit's enterprise data quality initiatives and supported the implementation of Intuit's customer master reference system. Prior to Intuit, Rob managed the design and development of customer master and attribute management solutions for Cisco Systems. Earlier, Rob was research manager for the Global Mergers & Acquisitions product group at Thomson Financial Securities Data.

Rob holds a B.S. in finance from Ithaca College. Rob Karel, Principal Analyst, Forrester Research Inc, provides a definition of EIM and discusses why this topic is a C-level business issue. The discussion also touches on how to build an optimal IT approach, how to manage information as an asset, and how to design an effective EIM strategy.

Manage and Deliver Information – SAP's Approach to EIM

With the acquisition of Business Objects by SAP, customers of both companies gain access to an expanded menu of information management solutions.
SVP Marketing, Business Objects

As SVP Marketing for the SAP Business Objects portfolio, Jonathan Becher is responsible for championing a wide range of solutions that help organizations optimize their business performance, including business intelligence (BI), enterprise performance management (EPM) and governance, risk, and compliance (GRC). Becher joins SAP from its acquisition of Pilot Software (now SAP Strategy Management) where he was President and CEO. He is a frequent speaker at industry events, an active member of the performance management community, and author of multiple papers on a wide range of subjects, including a popular performance management blog (http://alignment.wordpress.com). Prior to Pilot Software, Becher was CEO and president of Accrue Software, the leading Web site analytics company; and president, CEO and co-founder of NeoVista Software, a pioneer in the predictive analytics and data mining markets. Earlier in his career, he held a variety of senior roles at MasPar Computer Corporation. Becher completed his Master of Science degree in computer science from Duke University and a Bachelor of Science degree in computer engineering from the University of Virginia. Jonathan Becher, SVP, Marketing, SAP, and
Senior Vice President, SAP NetWeaver Master Data Management (MDM)

Hartmut Schaper is responsible for the development of SAP's current and future master data management products as well as the company wide orchestration of all master data management programs. Prior to this, Schaper was senior vice president of Installed Base Maintenance and Support (IMS) responsible for the maintenance and development support of all SAP Business Suite and SAP NetWeaver products generally available.

Before rejoining SAP in 2006, Schaper was CTO and executive board member for R&D and support for four years at IXOS and, after IXOS was taken over, SVP for R&D at Open Text. Beforehand he worked as a manager for the Boston Consulting Group where he lead several high impact strategy and post merger integration projects for various industries.

Between 1991 and 1999, Schaper held various technical management positions at SAP including the porting of R/3 to different databases and the first business framework initiative to open up R/3 for partners and customers through open interfaces (BAPIs, ALE....). He was also involved in building the first Internet applications for SAP.

Schaper holds an MSc degree in Mathematics from the University of Warwick (UK). Hartmut Schaper, SVP, SAP Master Data Management, present the combined EIM vision of SAP and Business Objects, an SAP company. Find out how companies are using software from SAP and Business Objects to improve trust in information, manage the many types of enterprise information, and put governance at the core of a successful EIM strategy.