General Session
Henning Kagermann, Co-Chief Executive Officer, SAP

Henning Kagermann demonstrated how today's IT is the strategic enabler for agility and business network transformation, boosting insight, flexibility, and efficiency. With support for enterprise service-oriented architecture, SAP allows an organization to optimize its business and its business network, transform the way people work, and, finally, close the loop between strategy and execution. Kagermann illustrated SAP's vision of business performance optimization.

Press Conference

Henning Kagermann, Co-Chief Executive Officer, SAP
Léo Apotheker, Co-CEO, SAP
Ernie Gunst, President CSO EMEA and Corporate Officer, SAP

Press, bloggers and analysts are invited to attend online the press conference highlighting the news announcements being made at SAPPHIRE® 2008. The press conference will include remarks from members of the SAP Executive Board, including SAP co-CEOs Henning Kagermann and Léo Apotheker.

Press Roundtable: EIU Competing on Talent

Claus Heinrich, Member of the Executive Board, SAP

At this round table Claus Heinrich and other panellists will discuss how employers can attract and manage tomorrow’s workforce.

Press Roundtable: SAP & Business Objects – the New Face of BI

Dan Kearnan, Enterprise Applications, Business Objects, an SAP company
Franz Aman, Business Intelligence Platform Marketing, Business Objects, an SAP company

Curious about the recent acquisition of Business Objects by SAP? Interested in getting the full story on our new business intelligence (BI) solutions for SAP customers? Join us for an informal roundtable discussion to learn how the new business intelligence platform for SAP offers a fuller, richer suite of BI capabilities to reach everyone across the enterprise.

General Session
Léo Apotheker, Co-Chief Executive Officer, SAP

Léo Apotheker addressed the latest market trends and discusses, using case studies, how best-in-class companies remain competitive by leveraging their business networks. He highlighted the challenges today's CIO is facing in getting more out of investments without compromising the company's competitive edge. In addition, Apotheker demonstrated how SAP Business Suite applications enable innovation and differentiation in the business network.

Press Roundtable: SAP NetWeaver – Business Driven Innovation

Klaus Kreplin, Corporate Officer of the SAP Group

This roundtable will focus on Business Process Management product news which was issued at SAPPHIRE Orlando and will include Q&A with SAP NetWeaver technology spokespeople.

Press Roundtable: SAP Business ByDesign

Customers: Artal (France), Micropole (France), Pentagon (UK), Zippel (Germany)

This session will be started by an approximately 15 minutes SAP Business ByDesign product demo by an SAP expert who will show some of the solution's processes. It will be followed by approximately 20 - 30 minutes of a moderated customer panel. The customers can talk about their experience with SAP Business ByDesign as well as the buying criteria and their individual business challenges.

General Session
John Schwarz, Chief Executive Officer, Business Objects, an SAP company

To optimize business performance, best-run businesses close the loop between strategy and execution. John Schwarz showed how, with the acquisition of Business Objects, an SAP company, SAP is in the unique position to offer complete solutions encompassing a business process platform, business intelligence functionalities, and performance optimization applications, all while staying agnostic to underlying applications and technologies.