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SAPPHIRE 2008 Berlin Online Keynotes

Watch Keynote Addresses by SAP Executives and Guests

The SAPPHIRE 2008 Berlin keynote presentations offered insight into the best approaches for adapting to business at the speed of change. SAP executives and guests offered their unique insights into the direction of technology, business, and the global economy.

Monday, May 19, 2008
Henning Kagermann

General Session
Henning Kagermann, Co-Chief Executive Officer, SAP

Henning Kagermann demonstrated how today's IT is the strategic enabler for agility and business network transformation, boosting insight, flexibility, and efficiency. With support for enterprise service-oriented architecture, SAP allows an organization to optimize its business and its business network, transform the way people work, and, finally, close the loop between strategy and execution. Kagermann illustrated SAP's vision of business performance optimization.

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Tuesday, May 20, 2008
Léo Apotheker

General Session
Léo Apotheker, Co-Chief Executive Officer, SAP

Léo Apotheker addressed the latest market trends and discusses, using case studies, how best-in-class companies remain competitive by leveraging their business networks. He highlighted the challenges today's CIO is facing in getting more out of investments without compromising the company's competitive edge. In addition, Apotheker demonstrated how SAP Business Suite applications enable innovation and differentiation in the business network.

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Wednesday, May 21, 2008
John Schwarz

General Session
John Schwarz, Chief Executive Officer, Business Objects, an SAP company

To optimize business performance, best-run businesses close the loop between strategy and execution. John Schwarz showed how, with the acquisition of Business Objects, an SAP company, SAP is in the unique position to offer complete solutions encompassing a business process platform, business intelligence functionalities, and performance optimization applications, all while staying agnostic to underlying applications and technologies.

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