Intelligent Merchandising Webcast Series

Intelligent Merchandising Webcast -- Understanding Customer Behaviour

Retailers today face unprecedented challenges. Fierce competition (from both the internet and more traditional channels), the emergence of new customer bases in emerging markets and highly complex supply chains have all combined to create an environment in which an understanding of the customer has become vital.

But how do they go about gaining this insight? What tools and technologies are available to give them the information they need, and what measures are most useful to track? In addition, how do retailers move beyond the traditional research tools at their disposal to more innovative approaches that will give them the edge over their competitors?

Intelligent Merchandising Webcast -- Responding to Customer Information

Information about customers - their habits, preferences and dislikes - is an essential component of success to today's retailer. But once they have gathered this information, how do they then apply it in their stores, websites and other channels? How do they choose what initiatives to take - whether it's introducing new products, changing the presentation of merchandise or putting in place measures to increase the duration of visits?

In this webcast, we will explore some of the innovative ways in which retailers are turning customer insight into new initiatives in their stores and online channels. We'll look at what works and what doesn't work, and find out how retailers can track these activities and measure their success.