HSE24: Personalizing offers in real time

Watch how this 24/7 TV shopping channel is tapping multiple data sources, including social media, to get a complete picture of its customers, deliver personalized offers, and improve cross- and up-selling effectiveness – using SAP CRM powered by SAP HANA.

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  • Michael Kuenzl HSE24 Vice President of IT
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*All implementation results are for informational purposes only and the examples provided while based on actual SAP customers' experiences do not represent commitments or guarantees by SAP and/or its partners. Actual pricing, costs, and implementation results may vary, based on customer-specific requirements and needs. The only warranties for SAP products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.