Engage today’s customers with SAP marketing software

Deliver personalized, meaningful experiences at every stage of the customer journey – with marketing software from SAP. Gain unprecedented customer insight with Big Data analytics – and leverage that insight to drive customer engagements across every channel to build brand loyalty. Run marketing activities in real time, anticipate and convert on opportunities, and be first to market with innovative offers.

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Connect with the Digital Customer

Today’s connected customers leave their digital footprint wherever they go. How can you capitalize on the information they leave behind? Read the 1:1 Executive Dialogue between industry guru Don Peppers and thought leader Julie Roehm for advice.

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Determining the ROI of Social Media

Marketing professionals strive to ensure marketing activity meets an intended ROI. With Social Media technologies redefining traditional marketing activities, how should ROIs be calculated? Or should they be tracked at all? Listen to some of the best minds in Social Media debate this topic.

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2014 Key Marketing Trends

There is little doubt new technologies have changed marketing strategies in recent years. Hear what's in store for 2014 and beyond in this video featuring industry guru Don Peppers and David Cooperstein, VP Research Director for Forrester Research.

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CRM 2014: Las Vegas, April 1-4

Join SAP and SAPinsider to get the latest industry insights and best practices, lessons learned from customers, and product updates from SAP. Early bird expires February 28, so register now to save $200.