Go big – with SAP sports and entertainment solutions

Deepen fan engagement, drive on-field performance, and optimize business efficiency – with SAP solutions for the sports and entertainment industry. With our market-leading technology, you can help your sports team, league, or venue operate profitably and grow sustainably.

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Soccer player legs
Access SAP Solution Explorer

An interactive tool to select the right solution for Sports and Entertainment.

Baseball player and fans

Put the fan first

Your fans are your team’s lifeblood. They’re the ones that drive your team on, order the tickets, buy the merchandise, and keep the concession stand registers ringing. SAP solutions can help you give them an experience that keeps them connected 365 days a year and turns every game day into the memory of a lifetime.

Racing cyclists

Give your team an edge

For a champion, nothing short of the best will do. Help give your team a competitive advantage with leading-edge technology. SAP solutions can help you to continuously and systematically improve your ability to identify, acquire and develop the talent that can drive your team’s on-field success.

Empty stadium

Make game day more profitable

Every game day should be a win for your team. Imagine knowing total game day sales, operations costs, and profitability 10 minutes before the final buzzer. SAP solutions can help you optimize profitability from ticketing, concessions and point of sale while eliminating inefficiencies at every step of the way.


Firing Up the Fans with Interactive Statistics

The NBA has always embraced the latest technology and wanted to provide teams, media and fans with access to ground-breaking statistics and a deeper understanding of the game.