Gain a competitive edge with SAP technology

As the market leader in business software, SAP applications and services help enable more than 232,000 customers to operate profitably, adapt continuously,
and grow sustainably. Now, we’re bringing our experience to sports teams, leagues, and venues to help them run faster, smarter and simpler. Our new solutions are designed to deepen fan engagement, drive on-field performance, and optimize business efficiency.

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Baseball player touch down
Access SAP Solution Explorer

An interactive tool to select the right solution for Sports and Entertainment.

Baseball player and fans

Put the fan first

Your fans are your team’s lifeblood. They’re the ones that drive your team on, order the tickets, buy the merchandise, and keep the concession stand registers ringing. SAP solutions can help you give them an experience that keeps them connected 365 days a year and turns every game day into the memory of a lifetime.

Racing cyclists

Give your team an edge

For a champion, nothing short of the best will do. Help give your team a competitive advantage with leading-edge technology. SAP solutions can help you to continuously and systematically improve your ability to identify, acquire and develop the talent that can drive your team’s on-field success.

Empty stadium

Make game day more profitable

Every game day should be a win for your team. Imagine knowing total game day sales, operations costs, and profitability 10 minutes before the final buzzer. SAP solutions can help you optimize profitability from ticketing, concessions and point of sale while eliminating inefficiencies at every step of the way.


Welcome to the Smarter Side of Super Bowl XLVIII

Experience the smarter side of Super Bowl XLVIII with visualized social media analytics, next-level insights & powerful technology from SAP.